Practical Tips To Engage
Most content marketing advice articles provide you with tips on creating quality blog posts and web pages. While it’s true that to achieve visitor engagement you must have stuff that people actually want to view and share, there are things that go beyond quality. This posts shares ideas on what should happen behind the content marketing scenes.
Ask for Help
All too often, a single person is in charge of social media outreach and content marketing. However, it’s a bigger job than most people realize, especially if your brand publishes content frequently. It can can quickly lead to burnout. It’s easier to generate ideas for content and social media posts when there are multiple people contributing to the process. When a team gels, the experience is often better than when a single people takes the reins. Your readers will be able to tell, too, because it brings renewed energy and varied interests are represented. So that’s our first content marketing advice.
Be the Reader
This piece of content marketing advice enables you to create content that your website visitors and fans want to read. Understanding your reader goes so much further than that. It allows you to empathize with their issues and provide a solution. And the solution you provide uses language that speaks to them.
All too often, it’s easy to slip in industry jargon or concepts that are foreign to your visitors. Sadly, the result is your visitor is confused, annoyed or bored. If you want to show them that you’re one of them, word choice is über important. By getting into your audience’s head space, it can help illustrate why some of your content does so well (keeps their attention) while other pieces perform poorly.
Be Approachable and Friendly
You may have had a job in the past where you were instructed to be “friendly but not familiar” with customers or prospects. Depending upon your brand, this friendly yet distant stance may hurt your content.
In social media we often see others talking about their day, lamenting a bad haircut, or riffing on a trending bit of news. If you’re posting for your brand, keep it relevant to the link you’re sharing. This content marketing tip is all about making real connections. When you connect, buyers will remember that when they need a product or service you provide.
The business value of content marketing is to attract qualified customers and solidify relationships with current clients. When content is done well… meaning that it’s read and shared… it strengths your brand. Quality links back generates organic and sustainable SEO.
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