Design is a topic that everyone can have an opinion on. While you might not have everyone in the office giving you an opinion on how your website’s About Us page is worded, you can bet if you change the design of the page you’ll get a bunch of people telling you it looks “great” or “ugly”… So here are some common web design mistake we often see and how to avoid them.
Web Design
Gutenberg – Second Impressions
Click Here to Edit Back in August, we had our first hands-on experience with the new WordPress editor, Gutenberg. We published our initial thoughts then, but what has changed since then and how have we got to grips with our new co-editor. Anything Bugging You? A few small things have changed already taking away some …
Does Not Having WWW. Hurt Your SEO?
Easy to Find Last week we broke down what makes up a URL. This week we’re going to look at if not having www at the beginning of your website address will damage your SEO or not. Some webmasters have decided to drop the www from their websites. But is that a good idea? Keep …
What is Website Caching
Put simply, website caching makes your website run more quickly. In this mobile first world any way you have of speeding up your site can give you an advantage over your competition so why not get an SEO boost from setting up caching on your website.
Getting To Grips with Gutenberg
Editing Has Changed Over the last few weeks WordPress have been rolling out their new editing interface Gutenberg. This long awaited update to the WordPress platform has been worrying many a blogger and content writer for some time. So now the changes have happened, what’s hot, and what’s not? Writer’s Blocks The first thing you’ll …
What is Adaptive Content?
Responsive Meets All Channels We’ve written about the importance of responsive design as a top trend. Now there’s a new content marketing term that brings it all together. Read on to learn about adaptive content and the omnichannel experience. Omni-Channel Chatter At the core of the adaptive content, the concept is that you should be “omnichannel.” …
Don’t Mess with WordPress Core Code
Want to add a functionality to your website and can’t find the right plugin? Just modify the WordPress core code. Wrong! Learn why it’s a bad decision and where you can look for alternatives.
How to Build the Perfect Landing Page
Driving Conversions Running social media campaigns or PPC ads is a good way of bringing people to your site. Having effective PPC ads is a critical part of achieving success or wasting money. Getting prospects to a page is the first step. Getting them to convert is the next. We’ve tested hundreds of landing pages and …
Website Design for Senior Citizens
Recently we worked on a web design project for a client that helps seniors. In the process, we had to rethink user experience and go beyond mobile responsiveness. Using the coolest new plugins or the most trendy design weren’t the most important elements for this target audience. It was about creating something simple, easy to navigate, and that exuded trust. 10,000 Baby Boomers turn 65 every day, according to The TransAmerica Center for Retirement Studies. If your business caters to this demographic, here are five things to consider.
Choosing a WordPress Theme Tips
Choosing a WordPress theme is an important decision. With literally thousands of options, narrowing it down can be a challenge and a bit complicated. Before you embark on a search, consider these tips.