Website images make the page pop. Text alone is just drab. So, how do you find the right image? And do these have any effect on SEO? Website Images Galore! You may still only be using self-generated images. That’s fine, if it is by choice. But did you know that people are constantly creating and …
Web Design
5 Web Design Tips Using the F-Layout
Generating more online sales (or at least leads) via a website is typically on the top of our client’s to-do list. Believe it or not, web design plays a key role in lead generation performance. Without realizing it, many businesses place calls-to-action where visitors will never see them. Web Design Using F-Layout Website visitors read web …
The Importance of Great Photos
Whether it’s for your business or a school report, it’s important to know how to choose great photos. Always start with a group of options and narrow it down. Of course, there are the easy ways to sort through bad pictures, eliminate those with unintentional fuzziness, distracting clutter, and crooked lines. Pay close attention to the …
The Fuss About Responsive Web Design
Responsive web design isn’t just an industry buzzword. It’s an essential component of an online business strategy. As more and more consumers begin using tablets and smartphones to browse the web, it becomes increasingly important that your website is accessible and usable from these devices. Neglecting mobile accessibility of your website may alienate consumers, preventing …
Correlation between User Experience & Brain Science
Massimo and I were at a client meeting the other day and the subject of rotating banners came up in the discussion. We know that clients want to put emphasis on specific items, especially on their home page. They want to draw the audiences’ attention by resorting to flash, sliding photo galleries or other eye-catching …
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DIY Website Design Disasters, Reprise of Mistakes
Last time we discussed a common DIY website design mistake: poor user experience. We get that DIY may seem to be the only wallet-friendly option for your business at the moment. Before embarking on this journey, beware of these last three pitfalls. Missing Meta Data To appreciate this DIY website design mistake, you need to …
DIY Website Design Disasters, Mistakes to Avoid
Before deciding to hire a professional for web design and development, many businesses try the Do-It-Yourself route. Sometimes they get lucky. Other times the result goes beyond ugly. DIY website design can be a disaster in the making with dire consequences. If you’ve been reading our blog, you’ve probably noticed we’re a big fan of WordPress. It’s …
New Year’s Resolution: Guide to Website Goals
2012 has been officially rung in, and our thoughts turn to New Year’s resolutions. As you set your business’ website goals for the next twelve months, have you thought about what you want your site to specifically accomplish? We think of an online presence as a 24/7 salesperson. Like any other employee, you need to set …
WordPress: More Than a Blog Platform – Part 4
The final installment of our four-part series… or our love letter… about WordPress and why it’s an excellent Content Management System choice for most businesses. Don’t miss out on installment #1, #2, and 3 for other must-know goodies about this CMS. 8. Security Keeping your site safe from ne’er-do-wells can be a full-time job. Out of the box …
Designing for Website Usability
Website usability or user experience is not an esoteric discussion amongst designers who yearn for a pretty online presence. Rather, it is an approach to make a web site easy and intuitive to use for the end-user. If information is presented in a clear and obvious way, then visitors can easily navigate toward the right …