Not every company gets to sell ‘cool’ products. Marketing is much easier when you’re selling the hottest new technology or the most fashionable new pair of sneakers. But what if you’re selling draft excluders or wall cavity insulation? There’s only so much you can do to make it look exciting. But that doesn’t mean that your website has to be 50 Shades of Beige. With engaging website design, you can build a relationship with your customers, regardless of the product.
Web Design
Building Perfect Landing Pages
So much of SEO and SEM is focused on getting people to your website, but what happens when they get there? To have any chance of converting a website visitor to a customer you need to make sure your site is focused on helping them make that transition. So let’s discuss how to optimize the post-click experience for your future customers.
Technology Design Reshaping User Experience
Old School or Just Broken? Recently I saw this toddler & iPad video. Prepared for a yet another dose of YouTube cuteness, it actually surprised me. What struck me was this child’s cognitive development and hand-eye coordination; it’s been forever impacted by leaps in recent technology where books are interactive and magazines are perplexing. Perhaps we’re …
How to Interview a Website Designer or Developer
Finding the right Website Designer and Developer for your business requires knowing what questions to ask and the success factors you’ll use to judge the finished product. To help CEOs and marketing managers effectively interview web designers and developers, we’ve created a list of 7 questions to the help you find the right consultant when updating or completely redesigning a company’s website.
4 Must-Follow Landing Page Design Principles To Get More Sales
All too often we see our clients spend hard-earned money on PPC campaigns but are unhappy with the results. Or worse, they’re happy with the click-through rate but don’t realize they are spending too much on mediocre results. Why? Because they aren’t thinking like a visitor and it shows in their landing page design.
4 Must-Follow Landing Page Design Principles To Get More SalesRead More
What to Put on Your 404 Page
Page Not Found An often forgotten part of website design is your 404 page. A well-run business always has a plan b. Just like having a contingency plan for if your office has a power cut, you should have a plan for if a user visits part of your website that doesn’t exist anymore. Customizing …
Installing SSL on Your Site
SSL (Secure Sockets Layer) is an internet standard security technology for creating an encrypted link between a web server and a web browser. Once created this link makes sure that all data passed between the web server and browsers remain private and integral. If you’re taking online transactions, you need to have SSL running on your site.
How to Choose The Right Domain Name
Choosing the right domain name for your business is tough. You don’t want to make the wrong decision and find yourself changing your domain name once you’ve picked one. Having a relevant, easy to remember, URL can be the difference between a successful website, and an unsuccessful one. So how do you pick a dominant domain name?
Why You Should Use Child Themes on Genesis
When we build a website at Spectrum Group Online we typically use the Genesis framework and then a child theme on top of that. We do this because we think it protects your site and also gives you more flexibility.
Find out what a wordpress framework is, what child themes are and why you should be running both to make maintaining your website as headache free as possible.
Why SMBs Should Worry About Data Security
Running a small business has never been easy. Choosing to what to spend your time and money on is always a trade off. One of the things that we often see companies ‘trading off’ is data security. Smaller businesses look at internet security with an attitude that says “I’m too small for anyone to want to hack”. But that is a dangerous risk to take with your business. You wouldn’t leave your office door unlocked at night, so don’t leave your data unlocked either.