A Powerful Website Acronym Online marketing is full of confusing acronyms. Have you heard of CRO? In this post I’ll explain what it is and why it’s important to managing your business’ website and increasing market-share. CRO = Conversion Rate Optimization CRO or Conversion Rate Optimization refers to the methodology of using Web Analytics and …
Web Analytics
Google Analytics: Are You Flying Blind? Part 1
Imagine running your business without financial reports. No P&L. No balance sheet. No cash-flow analysis. Crazy, right? Well, if you don’t have a Web Analytics program, like Google Analytics, and it isn’t configured properly, it’s like flying blind. Theoretically your website is a salesperson who is available 24/7, 365 a year that takes no vacations and is …
Why Use Digital Analytics Experiments
3 Reasons Why It Makes Good Business Sense Sometimes you just guess wrong. Despite deep knowledge of your industry, consumer behavior zigs when you think they’ll zag. That’s why we recommend Digital Analytics Content Experiments. This cool feature of Google Analytics lets you test out website features and goals, like sign-ups for a newsletter, downloads …
Google Analytics Dashboard Customization
Arranging Key Reports At A Glance Your Google Analytics Dashboard can provide amazing insights on the health of your website. Like any tool, learning all the bells and whistles can be daunting. I’ve been playing around with customizing dashboards and including Real-Time Widgets and I’m loving it. GA is notorious at providing tons of information. But it …
What is Google Tag Manager?
Tracking for Intelligence Getting accurate website data is critical for online marketing, from setting strategy to tactical execution. Google Tag Manager enables marketers to reliably capture that information. In this post I’ll explain what Google Tag Manager is and why it can be powerful for the marketing department, eliminates the need for IT coding, and …
Enable Google Analytics Demographics
Yesterday’s post shared information about age ranges and mapping them to generational marketing insights. We realized that some folks may want more information on how to enable Google Analytics Demographics on their account. Well this post is for you.
Filtering Referral Spam From Your Google Analytics
Can’t See the Forest Through the Trees Recently we wrote about referral spam, where we explained how you can stop spammers from clogging up your website’s data. Today we’re going to explain how to start filtering referral spam from your Google Analytics, giving you a clearer picture of your website’s performance. As mentioned in part …
Key Metrics You Should Be Tracking (If you Aren’t Already)
Digital marketing and metrics go hand in hand. But deciding which ones to monitor is a hard decision. Learn which key metrics you should be watching now.
Key Metrics You Should Be Tracking (If you Aren’t Already)Read More
Call Tracking Tips for SEO & SEM (Without Using Paid Tools)
There’s a saying in traditional marketing: “We know that half of my marketing works; we just don’t know which half.” Fortunately SEO and Search Engine Marketing (SEM also known as AdWords or Pay-Per-Click) offers better data. In this post I’ll share what it is as well as our best call tracking tips so you know which marketing dollars are earning their keep.
Call Tracking Tips for SEO & SEM (Without Using Paid Tools)Read More
Tracking Events on Google Analytics
Not sure if you’re business networking efforts are actually fruitful? Or, want to see if your outbound sales’ efforts are impacting your online sales funnel? Well, there’s a way to track events to your online stats via Google Analytics Annotations. Annotations are a way to chronicle activities like trade shows, new product launches, a video …