More Not Provided Data in Analytics It was just a matter of time when other search engines followed Google’s lead about “not provided” data in Analytics. Yahoo Secure Search launched in January. I’ll explain what the switch means for consumers and online marketers. What is Yahoo Secure Search? Yahoo Secure Search refers to the data …
Web Analytics
What Is CRO?
A Powerful Website Acronym Online marketing is full of confusing acronyms. Have you heard of CRO? In this post I’ll explain what it is and why it’s important to managing your business’ website and increasing market-share. CRO = Conversion Rate Optimization CRO or Conversion Rate Optimization refers to the methodology of using Web Analytics and …
Advanced Segmentation & Insights
Data — especially intelligence garnered from Google Analytics — is a beautiful thing. One of my favorite features is Advanced Segmentation. It allows you to isolate subsets of your website traffic. In this post I’ll share the predefined segments I routinely use when pulling Google Anlaytics reports each month. Predefined Advanced Segmentation in GA Advanced …
Webmaster Tools Makeover
New Navigation to Reflect How Search Works Webmaster Tools just got a new look. Don’t get too excited. The interface is still pretty stark. Even so, this analytic tool is powerful. It provides info to manage a healthy website. If you weren’t familiar with the old version, no worries. I’ll highlight functionality and important changes …
Google Analytics Dashboard Customization
Arranging Key Reports At A Glance Your Google Analytics Dashboard can provide amazing insights on the health of your website. Like any tool, learning all the bells and whistles can be daunting. I’ve been playing around with customizing dashboards and including Real-Time Widgets and I’m loving it. GA is notorious at providing tons of information. But it …
Remarketing: Google Analytics & PPC
What is Google Analytics remarketing? It’s a fancy term for selling to prospects who showed an interest in a particular product or service. In a nutshell, they’ve gone from a faceless suspect to a potential prospect as they are exhibiting buying behaviors. On average 96% of website visitors leave without taking the next step (e.g., filling out …
Website Speed Affects Conversions
Website speed not only affects SEO rankings, it can dramatically impede online sales conversions. There is a correlation between how fast a site loads and visitor interaction with a company’s website. Not convinced? According to Gomez (the web performance division of Compuware), 32% of consumers will abandon sites between 1 and 5 seconds. We’ll share how you can test …
Why Use Digital Analytics Experiments
3 Reasons Why It Makes Good Business Sense Sometimes you just guess wrong. Despite deep knowledge of your industry, consumer behavior zigs when you think they’ll zag. That’s why we recommend Digital Analytics Content Experiments. This cool feature of Google Analytics lets you test out website features and goals, like sign-ups for a newsletter, downloads …
GA Enhanced Link Attribution
Enhanced link attribution was announced last week for Google Analytics. Since links can dramatically affect SEO ratings, I thought it was important to hit the highlights. But first, let me explain the issues this update solves. Before In-Page Analytics only showed clickthrough info by URL, meaning it didn’t show the actual link on the page. This was …
Analytics Bounce Rate Nuances & Settings
Measuring your analytics bounce rate is an important but deceptive metric. At it’s highest level, bounce is one measure of how sticky your website is. But depending upon your analytic program, bounce rate can be calculated in a variety of ways. Analytics Bounce Rate Default Google Analytics is a very powerful and free tool that should be …