Filling In Your Report Card Marketing, like any job, is a results-based business. If you’re a marketer, you often have a fairly good idea how your digital marketing campaigns are going. From the work you’re putting in and the results you see, you probably know if you’re on track or not. However, that may not …
Web Analytics
Protect Your WordPress Website
Three Ways To Keep Your Site Safe Building a website has changed in the last few years. With the rise of services like SquareSpace and content management systems like WordPress, the technical barrier for running a website has been dramatically lowered. While this is great in general for businesses that want to be online (making …
Filtering Referral Spam From Your Google Analytics
Can’t See the Forest Through the Trees Recently we wrote about referral spam, where we explained how you can stop spammers from clogging up your website’s data. Today we’re going to explain how to start filtering referral spam from your Google Analytics, giving you a clearer picture of your website’s performance. As mentioned in part …
Marketing Attribution Models 101
Creating Funnels, Calculating ROI Whether you work in marketing for a big company or you’re a small business owner, you need to understand marketing attribution. The term might not be as popular as some marketing jargon, but you understand the idea behind it. Marketing attribution is giving credit to the marketing that you think turned …
Reintroducing Search Console in Google Analytics
In a recent announcement that Search Console will be more deeply integrated with Analytics is great news for marketers and business owners who use data to optimize their website in order to improve its performance.
Enable Google Analytics Demographics
Yesterday’s post shared information about age ranges and mapping them to generational marketing insights. We realized that some folks may want more information on how to enable Google Analytics Demographics on their account. Well this post is for you.
Page Analytics Extension
Chrome’s Cool Tool If you love Google Analytics, you’ll most likely love the new Page Analytics extension. In this post I’ll give you a quick recap of this new cool analytics tool you can attach to Chrome and how you’d use it. First, You Need… For those new to analytics, there are few things you’ll …
What is Google Tag Manager?
Tracking for Intelligence Getting accurate website data is critical for online marketing, from setting strategy to tactical execution. Google Tag Manager enables marketers to reliably capture that information. In this post I’ll explain what Google Tag Manager is and why it can be powerful for the marketing department, eliminates the need for IT coding, and …
Yahoo Secure Search Explained
More Not Provided Data in Analytics It was just a matter of time when other search engines followed Google’s lead about “not provided” data in Analytics. Yahoo Secure Search launched in January. I’ll explain what the switch means for consumers and online marketers. What is Yahoo Secure Search? Yahoo Secure Search refers to the data …
Manual Spam Action News
New Video. Old Message. Evergreen Advice. As an online marketer I routinely review SEO trends. Google’s Matt Cutts released a video in August but it was recently picked up by the Search Engine Journal on October 16. This is a case where I can honestly say “we told you so.” In this post I’ll explain …