Attribution, Clicks & Contacts It’s not always clear where a lead comes from. Setting up some kind of lead attribution, especially for digital marketing efforts, is needed to determine what’s working and what’s not. Do you know what caused a lead to fill out a form on your website or call you from their mobile …
Web Analytics
Marketing Attribution Models 101
Creating Funnels, Calculating ROI Whether you work in marketing for a big company or you’re a small business owner, you need to understand marketing attribution. The term might not be as popular as some marketing jargon, but you understand the idea behind it. Marketing attribution is giving credit to the marketing that you think turned …
Advanced Segmentation & Insights
Data — especially intelligence garnered from Google Analytics — is a beautiful thing. One of my favorite features is Advanced Segmentation. It allows you to isolate subsets of your website traffic. In this post I’ll share the predefined segments I routinely use when pulling Google Anlaytics reports each month. Predefined Advanced Segmentation in GA Advanced …
Webmaster Tools Makeover
New Navigation to Reflect How Search Works Webmaster Tools just got a new look. Don’t get too excited. The interface is still pretty stark. Even so, this analytic tool is powerful. It provides info to manage a healthy website. If you weren’t familiar with the old version, no worries. I’ll highlight functionality and important changes …
Website Speed Affects Conversions
Website speed not only affects SEO rankings, it can dramatically impede online sales conversions. There is a correlation between how fast a site loads and visitor interaction with a company’s website. Not convinced? According to Gomez (the web performance division of Compuware), 32% of consumers will abandon sites between 1 and 5 seconds. We’ll share how you can test …
GA Enhanced Link Attribution
Enhanced link attribution was announced last week for Google Analytics. Since links can dramatically affect SEO ratings, I thought it was important to hit the highlights. But first, let me explain the issues this update solves. Before In-Page Analytics only showed clickthrough info by URL, meaning it didn’t show the actual link on the page. This was …
Spectrum Snippet: Webmaster Academy Merits
Learning to use Web Analytic tools (like Webmaster Tools) can be an overwhelming task especially if you’re new to managing a website. Google has set up an amazing amount of information in their Webmaster Central (help forum) collection. But they also created Webmaster Academy, educational materials designed just for beginners. These modular lesson plans cover …
Analytics Bounce Rate Nuances & Settings
Measuring your analytics bounce rate is an important but deceptive metric. At it’s highest level, bounce is one measure of how sticky your website is. But depending upon your analytic program, bounce rate can be calculated in a variety of ways. Analytics Bounce Rate Default Google Analytics is a very powerful and free tool that should be …
New Web Optimization Feature in GA
Google just announced a brand new feature in Analytics that helps with web optimization. For techies, we call content experiments A/B testing. We like to test variations of a page to see which performs better. Subtle changes to a page can dramatically improve conversion. Now with Content Experiments, Google has made it even easier to implement …
Spectrum Snippet: Google Analytics Update Explained
One of the things we really like about Google Analytics is their commitment toward continuous improvement. They recently unveiled changes to some favorite reports that are worth mentioning. Customized Features You can now tweak predefined reports into a custom report. This allows you to save a custom report format and pull it whenever it strikes your …
Spectrum Snippet: Google Analytics Update ExplainedRead More