Updates, updates, and more updates. Search Console is the latest Google tool to be given a fresh lick of paint. Since the new interface rolled out in Mid January we’ve been playing with it and here are our thoughts on what the new improved Search Console is like and if it can help you get an edge on your analytics.
Web Analytics
Is Data Science Killing Marketing?
Marketing has long been the poor relation in comparison to Sales. But recently things have evened out a little, but is data science now vying for the crown?
How To Manage Multiple WordPress Websites
Managing a WordPress website is relatively straightforward. Your biggest worries are making sure that when one part of your site is updated, it doesn’t break all the other parts. However, when something does go wrong, it usually goes wrong in a big way. Sites crashing, slow loading times and huge security risks can be only moments away if your site isn’t properly looked after. So, managing multiple WordPress sites, like we do at Spectrum, must be a huge headache?
New Year New Google Analytics Update
New year, new Google Analytics. Google has recently given their old web analytics tool a fresh lick of paint that aims to give marketers more tools to understand their web traffic. We saw the AdWords late last year that AI and machine learning were being given a bigger role, and the same is also true of Google Analytics. So let’s see what’s new for 2018.
Google Looker Studio (formerly named Google Data Studio)
Keeping track of your businesses online health is getting increasingly difficult because of the sheer amount of information available. Even if you only look at data from Google Analytics and Search Console then it’s still difficult to quickly and easily check how you’re doing before getting lost down a rabbit hole of marketing metrics. This is where Google’s Data Studio comes in.
Google Looker Studio (formerly named Google Data Studio)Read More
What is Content Mapping
If you want to use content marketing to help generate customers for your business then you need to make sure you have carried out content mapping on all pieces of content that you plan on using as part of your sales funnel. Find out how not to get lost with content mapping here.
Key Metrics You Should Be Tracking (If you Aren’t Already)
Digital marketing and metrics go hand in hand. But deciding which ones to monitor is a hard decision. Learn which key metrics you should be watching now.
Key Metrics You Should Be Tracking (If you Aren’t Already)Read More
Visitor Recordings for On-Page Optimization
In Your Users’ Eyes You’ve picked the perfect keyword. You’ve written the perfect page. Yet your Web Analytics isn’t painting a rosy picture. High bounce. Low time on page. Zero conversions. What’s a digital marketer gonna do? First, examine a heat map to get a view of what users actually see (and scroll to) on their …
Heat Maps for Website Insights
In order to effectively optimize a page or website, you need data. While Search Console and Web Analytics are fabulous sources of intel, I’ve found that granular information is often necessary. For example, what page elements draw a visitor’s attention? Is there a difference in how content is consumed via mobile versus tablet? Using heat maps to analyze actual usage behaviors can help drive optimization decisions. Otherwise, you’re guessing what works.
Google Analytics Demographics & Generational Insights
Knowing your audience is Marketing 101. Thankfully Google Analy. In this post, you’ll learn about each demographic age range (mapped to generationeral info), nuggets of info for your online marketing strategy, and how to tackle digging into your data.
Google Analytics Demographics & Generational InsightsRead More