New year, new Google Analytics. Google has recently given their old web analytics tool a fresh lick of paint that aims to give marketers more tools to understand their web traffic. We saw the AdWords late last year that AI and machine learning were being given a bigger role, and the same is also true of Google Analytics. So let’s see what’s new for 2018.
Web Analytics
How To Manage Multiple WordPress Websites
Managing a WordPress website is relatively straightforward. Your biggest worries are making sure that when one part of your site is updated, it doesn’t break all the other parts. However, when something does go wrong, it usually goes wrong in a big way. Sites crashing, slow loading times and huge security risks can be only moments away if your site isn’t properly looked after. So, managing multiple WordPress sites, like we do at Spectrum, must be a huge headache?
Is Data Science Killing Marketing?
Marketing has long been the poor relation in comparison to Sales. But recently things have evened out a little, but is data science now vying for the crown?
Google Looker Studio (formerly named Google Data Studio)
Keeping track of your businesses online health is getting increasingly difficult because of the sheer amount of information available. Even if you only look at data from Google Analytics and Search Console then it’s still difficult to quickly and easily check how you’re doing before getting lost down a rabbit hole of marketing metrics. This is where Google’s Data Studio comes in.
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What is Content Mapping
If you want to use content marketing to help generate customers for your business then you need to make sure you have carried out content mapping on all pieces of content that you plan on using as part of your sales funnel. Find out how not to get lost with content mapping here.
Heat Maps for Website Insights
In order to effectively optimize a page or website, you need data. While Search Console and Web Analytics are fabulous sources of intel, I’ve found that granular information is often necessary. For example, what page elements draw a visitor’s attention? Is there a difference in how content is consumed via mobile versus tablet? Using heat maps to analyze actual usage behaviors can help drive optimization decisions. Otherwise, you’re guessing what works.
Why You Should Build a Marketing Funnel
A marketing funnel, or purchase funnel, sounds like a complicated thing. But it’s not. A marketing funnel is simply the steps a visitor to your website takes on their way to becoming a customer. Creating a marketing funnel helps you easily visualize what it is that makes a customer become a customer, while showing you where you are spending your marketing budget.
Google Analytics Demographics & Generational Insights
Knowing your audience is Marketing 101. Thankfully Google Analy. In this post, you’ll learn about each demographic age range (mapped to generationeral info), nuggets of info for your online marketing strategy, and how to tackle digging into your data.
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A/B Testing Ideas
To Simply & Effectively Convert A/B Testing, also called, split testing, is essential for optimization. Maintaining and updating a website is an iterative journey, not a destination. There are always incremental improvements to increase online sales conversions. Additionally, SEO is constantly changing (Google made hundreds if not thousands of changes to their algorithm during 2013). …
How to Do Marketing Reporting
Filling In Your Report Card Marketing, like any job, is a results-based business. If you’re a marketer, you often have a fairly good idea of how your digital marketing campaigns are going. From the work you’re putting in and the results you see, you probably know whether you’re on track. However, that may not always …