Learning to use Web Analytic tools (like Webmaster Tools) can be an overwhelming task especially if you’re new to managing a website. Google has set up an amazing amount of information in their Webmaster Central (help forum) collection. But they also created Webmaster Academy, educational materials designed just for beginners. These modular lesson plans cover …
Web Analytics
Analytics Bounce Rate Nuances & Settings
Measuring your analytics bounce rate is an important but deceptive metric. At it’s highest level, bounce is one measure of how sticky your website is. But depending upon your analytic program, bounce rate can be calculated in a variety of ways. Analytics Bounce Rate Default Google Analytics is a very powerful and free tool that should be …
New Web Optimization Feature in GA
Google just announced a brand new feature in Analytics that helps with web optimization. For techies, we call content experiments A/B testing. We like to test variations of a page to see which performs better. Subtle changes to a page can dramatically improve conversion. Now with Content Experiments, Google has made it even easier to implement …
Spectrum Snippet: Google Analytics Update Explained
One of the things we really like about Google Analytics is their commitment toward continuous improvement. They recently unveiled changes to some favorite reports that are worth mentioning. Customized Features You can now tweak predefined reports into a custom report. This allows you to save a custom report format and pull it whenever it strikes your …
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Google Analytics: Are You Flying Blind? Part 1
Imagine running your business without financial reports. No P&L. No balance sheet. No cash-flow analysis. Crazy, right? Well, if you don’t have a Web Analytics program, like Google Analytics, and it isn’t configured properly, it’s like flying blind. Theoretically your website is a salesperson who is available 24/7, 365 a year that takes no vacations and is …
Why Use Digital Analytics Experiments
3 Reasons Why It Makes Good Business Sense Sometimes you just guess wrong. Despite deep knowledge of your industry, consumer behavior zigs when you think they’ll zag. That’s why we recommend Digital Analytics Content Experiments. This cool feature of Google Analytics lets you test out website features and goals, like sign-ups for a newsletter, downloads …
Call Tracking Tips for SEO & SEM (Without Using Paid Tools)
There’s a saying in traditional marketing: “We know that half of my marketing works; we just don’t know which half.” Fortunately SEO and Search Engine Marketing (SEM also known as AdWords or Pay-Per-Click) offers better data. In this post I’ll share what it is as well as our best call tracking tips so you know which marketing dollars are earning their keep.
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Tracking Events on Google Analytics
Not sure if you’re business networking efforts are actually fruitful? Or, want to see if your outbound sales’ efforts are impacting your online sales funnel? Well, there’s a way to track events to your online stats via Google Analytics Annotations. Annotations are a way to chronicle activities like trade shows, new product launches, a video …
Remarketing: Google Analytics & PPC
What is Google Analytics remarketing? It’s a fancy term for selling to prospects who showed an interest in a particular product or service. In a nutshell, they’ve gone from a faceless suspect to a potential prospect as they are exhibiting buying behaviors. On average 96% of website visitors leave without taking the next step (e.g., filling out …