Instagram joins YouTube, Facebook, and Snapchat as social media platforms with a ‘live video’ option. Striving to be in the moment, these videos are gone once the record buttons is off.
Social Media
Google Posts – Google Voicing an Editorial Opinion?
The Next Google+? Search engines have a lot of power in the modern world. While Donald Trump’s claims of a ‘media conspiracy’ to try and keep him out of the presidency were probably extreme, it doesn’t mean that one couldn’t have existed. Google has a 70% market share of search traffic in the US and …
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Writing an Effective Tweet
Avoid 7 Embarrassing Mistakes Twitter is an important part of how businesses communicate. If you’ve avoided it so far in the hopes it will go away like MySpace, it looks like you’re out of luck. Whether you aspire to become one of the Twiitterati, or at least not embarrass your company on Twitter, let’s look …
Facebook Reactions: Should You Care?
Social Sentiment Described with 6 Buttons As you’ve probably noticed, a few months ago, Facebook made a change. Facebook reactions were born. Instead of having only a thumbs up to express yourself when you ‘like’ a post, you now have a range of different reactions. In pondering the world of social media marketing, should you …
New Google+ Features
There are varying opinions about the future of Google’s social platform; will it survive or not? We’re seeing new Google+ features and new apps released. It bodes well for integration of email, texting, and video chatting.
Daily Social Media Management Ideas
Fighting Overwhelm Daily social media management keeps your brand in front of audiences around the globe or closer to home. How, when, and what you post on your social media networks determines a lot about how much engagement you get. Yet managing social properties can get overwhelming… where you can spend hours managing profiles and …
Is Google+ Dead?
Social Search Struggles Developed to combat Facebook, Google launched its own social media network in 2011. Nearly three years later, there are increasing rumors that Google+ is dead… or at least dying. In this post we’ll explore recent news articles and what could be on the horizon. Google+ Dead or Still Breathing? According a Forbes article …
Facebook Algorithm Changes
Good or Bad For Business? Businesses that drive awareness and website traffic through social media may be concerned by new Facebook algorithm changes that target so-called Like-Bait posts. In fact, the updates may make it easier for relevant businesses with strong social media campaigns to connect with audience members. What is Like-Baiting? Like-baiting is the …
Social Media Content Audit
Conducting a SoMe Review Social media content is like anything else in your business — you expect it to perform. Content that doesn’t bring in traffic or convert visitors is content that should be “fired.” To find low-performing content, you first need to conduct an audit of web pages and blog posts. Content reviews are especially important in …
Social Media Posts Timing Tips
Is There Really an Ideal Time? Timing social media posts can be a conundrum… especially if you have a global audience. Scheduling tweets, Facebook posts, and blog articles is made easier with automation tools like HootSuite. In this post we’ll explore the optimal time to publish your social media posts. Research Behind Social Media Posts …