Many small businesses start and then stop because it’s time-consuming and often awkward, especially at the beginning. As with any marketing endeavor, determine why it’s part of your digital mix and set realistic goals. Here are a few tips to get started and avoid embarrassing mistakes.
Instagram is great for taking pictures of your dinner. Or adding a filter to make it look like you caught the sun while you were on holiday. But does it help your business? Here we’ll explain how to use Instagram for SEO optimization.
LinkedIn is the most often neglected social network when it comes to businesses, but if you’re a B2B business then you can’t afford to ignore your LinkedIn profile. Building a robust LinkedIn profile can be a great tool for sending visitors to your website and for keeping in touch with existing customers. So take a look at these tips on how to make the most from the professional social network by optimizing LinkedIn.
Privacy policies have changed drastically in the past few decades. My idea of privacy as a teen differs from my parents. I hear “Hunny, don’t put your school’s name on Facebook” or “Don’t add people you don’t know!” It’s undoubtedly decent advice, but does it really mean much to me? Not really.
Being a Socialite Social media can be a powerful tool for businesses… when done right. Whether you write your own social media content or delegate it to another company, you want to make the most of this online marketing powerhouse. So before you hit send on your next social media post, here are five helpful […]
Social media is often seen as a necessary evil by a lot of businesses. While some types of company flourish on social, others just do it to make sure they’re ticking the box. But in 2018 the signs are that this ‘lip service’ approach is going to have to change. Because in 2018 social is moving front and center.
If you want to create an Instagram account for your business you need to read our tips on Instagram optimization. Find out how to become a meme lord now.
Why It’s a No No Imagine monitoring your online presence and noticing that your competition’s Twitter is abuzz with replies from other users? Or that their content on Pinterest is being repined faster than you can refresh the page? Or their Instagram has just hit 100k followers! If your focus is on numbers, you might […]
Creating high-quality video content is difficult. Coming up with an idea, scripting it and then filming it is a lot more involved than simply writing a blog post, or even creating a design like an infographic. However, if you do decide to make video content it can be a great addition to your website, giving users a much more interactive experience.
Social media has helped to revolutionize many businesses, giving customers a direct contact with brands. But there are some downsides to the social media revolution. One of which is private social communication between customers and staff. By private social communication we mean the process of sharing work related content on a platform that isn’t specifically related, or attributed to work.