Managing your social network has never been so complicated. It’s not just about having friends anymore. The harsh reality is that today people are expected to have online friends, post pictures with these online friends, and comment on their online friend’s posts, along with a multitude of other burdensome responsibilities within their social network. In …
Social Media
Social Media Management: 8 Things Businesses Need to Know Part 1
One reason many businesses haven’t jumped on the SoMe bandwagon is social media management. Many are afraid that they won’t be able to control their online reputation. Or, they don’t have the bandwidth to manage and measure all the platforms necessary to draw potential prospects to their Website. For those businesses ready to make the …
Social Media Management: 8 Things Businesses Need to Know Part 1Read More
Social Media Management: 8 Things Businesses Need to Know Part 3
7. Be Social! When people retweet you, do you thank them back? Remember all the stuff your mom told you when you were little? Well, apply it here. Be courteous. When you have something nice to say, say it. Otherwise, zip it. Wash your hands and come in for dinner. Don’t be one of those …
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Top Social Media Tools for Curating – Part 2
Part 2 of our favorite social media curation tools for business to measure SoMe efforts. 2. Curating Followers As the number of followers increase, it gets harder to curate or manage the quality your network. Without ongoing curation you run the risk of diluting your social media efforts. We recommend FriendorFollow, Tweepi, as well as SocialOomph. These social …
Top Social Media Tools for Curating – Part 1
Measuring social media as part of an online marketing strategy seems to be topping most 2012 business goal lists. We’ve found several social media tools that help businesses be strategic in attracting and engaging their target market. For those new to online media, it’s a bit like attending a backyard barbecue where the entire world …
9 Things Not to Do in Social Media Marketing – Part 1
Social media marketing can be perplexing for many business owners. As a veteran who spends 8+ hours a day in Twitter, Facebook and other SoMe platforms, I see some rookie mistakes. Here are nine things NOT to do: 1. Broadcasting not Sharing Talk to people. Retweet their content. Comment on a blog. Don’t be the person …
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Social Media Marketing Personality Differences
Social media marketing doesn’t have a one size fits all solution from a businesses perspective. It also varies by personality preference. Mashable recently released an infographic breaking down how personality drives social media use. It’s a handy insight on the different ways people interact on Facebook, LinkedIn and Twitter. It’s also a great reminder that social media …
Instagram For SEO
Instagram is great for taking pictures of your dinner. Or adding a filter to make it look like you caught the sun while you were on holiday. But does it help your business? Here we’ll explain how to use Instagram for SEO optimization.
Twitter Followers: Auto Follow a No-No
Twitter Changes The Rules Getting Twitter followers is tricky. One popular strategy to increase social media reach and influence was to automatically follow new Twitter followers to can strike up a conversation. However, that practice via a third-party app has now been disallowed. On July 3 Twitter announced changes to their “Developer Rules of the Road” and …