Finding website images can be a daunting and frustrating task. Even if you’ve set aside a reasonable budget, locating the perfect picture for your post can be problematic. But without them, your site can appear bland (at best) or drive visitors away because text is overwhelming (at worst). Here are some sources we use to …
SEO
Schema.org: A SEO Trick or Secret Weapon?
There’s a stealth SEO practice out there, and most businesses don’t know what it is. Schema.org refers to a relatively new microdata format. When search engines like Google or Bing visits your website, it actually records or indexes the text, image descriptions and headings. It then compares that information with a number of incoming links …
Email Marketing: Insights & Trends
An optimized email marketing campaign can make the difference of hitting a business’ revenue targets… or not. To help maximize your efforts in nurturing new sales leads or reselling to current customers, we looked to MailChimp as they are a champ at sending e-newsletters and email marketing campaigns. Based upon research data from 5.6 million campaigns and …
Effective Blog Writing: 3 Key Ingredients
One of the ways to improve your business’ SEO ranking is to post new, original and optimized content relevant to your target market. Blog writing is a great online marketing tactic that fits into an overall SEO strategy. According to HubSpot, businesses that blog at least 20x per month generate over 5x more web traffic …
Social Search: SEO Changed Forever
Back in August we predicted that Social Search due to the arrival of Google Plus would change the SEO landscape forever. Are we clairvoyant? Sadly, no. However, we knew that Google Plus would have major changes to Search Engine Results Pages (SERP). Yesterday, Google unveiled its newest baby — Social Search. Let us explain this radical change …
Is SEO Spam?
Great video of Matt Cutts answering the question “Does Google consider SEO spam?” In a nutshell, no. Matt explains that Google’s primary goal is to present the best search results. By using White Hat SEO, you can make sure your pages are well represented to search engines, serving up relevant and timely information by appropriately using keywords …
White Hat SEO: Santa’s Nice List
The term SEO or Search Engine Optimization has become mainstream in business language. Yet many businesses don’t understand there are multiple approaches to SEO that can get them into trouble. On one side is White Hat SEO. The other Black and Grey Hat. What is White Hat SEO exactly? According to Webopedia, it refers to techniques …
Why Keyword Stuffing is Bad for SEO
Keyword stuffing might help for short-term visibility on SERPs. More often, these website pages are quickly targeted by Google and other search engines. After a few months, it’s typical that those keyword-stuffed pages have lost momentum and are ranked poorly (if at all).
12 Best Practices for Email Marketing (Part 3)
Here’s Part 3 of our Email Marketing Best Practices series, the following are tips 9 through 12 that will help deliver results in your email marketing efforts. Miss the first two installments? Check out Part 1 or Part 2 for tips 1-8. 9. Before You Hit Send Ask a buddy or trusted business associate to …
Spectrum Snippet: Contrarian Perspectives on Link Building
Contrarian Perspectives on Link Building Hopefully you’re aren’t one of those CEOs who started a company with the following business plan: put up a website, buy a bunch of links for SEO Link Building, smack together some content and push out a couple of press releases… and poof a successful internet business is born. Those …
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