When asked about building a robust Web presence, inevitably the notion of online engagement enters the conversation. One client recently mused that the marketing department’s primary role is to create content that inspires visitors to care. I shared a contrary viewpoint. I suggested that it was more about attracting visitors who already care. So, is achieving some …
SEO
What White Hat SEO Isn’t
Finding the line between White Hat SEO and Grey/Black Hat can be tricky. Or, more accurately some SEO agencies are tricky with their techniques, landing them squarely on the dark side of that line. Perhaps a good way to explain White Hat is by what it isn’t as it relates to link building. Paying for …
Marketing Voice: It Encompasses More Than You Think
I recently received an email announcing an event that was being held by a prestigious organization in San Francisco. It was riddled with grammatical errors, confusing punctuation, and enough exclamation points to suggest that I wasn’t doing my part if I didn’t immediately spring from my desk and prance around my office in a frenzied …
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Keyword Research: Bedrock vs Quicksand Part 1
Keyword research is a fundamental component of an integrated online presence. Without a strong SEO foundation, it’s like constructing a building on quicksand rather than anchoring it securely into bedrock. Most of our clients want to increase traffic driven to their website so they have a chance at online sales conversion. Low traffic volume means fewer …
Link Building: An SEO Power Tool Part 4
In our continuing series on link building, we’re wrapping up common mistakes and sharing a recent live example. Need to catch up? No worries, Part 1 explains how it’s part of SEO ranking, Part 2 talks about managing links, Part 3 began our conversation on common mistakes. Good Quality Links But Worthless Anchor Texts You …
Link Building: An SEO Power Tool Part 3
Number 3 of a multi-part series about link building. Just tuning in? Then check out Part 1 to learn how link building is part of SEO ranking and Part 2 for tips in managing your website’s links. Now, let’s talk about common mistakes that will lose valuable SEO equity. Buying & Exchanging Links Are a …
Link Building: An SEO Power Tool Part 2
In Link Building Part 1 we explained what good link building is. Now, let’s move on to how to gather and manage your website’s links. Managing Your Link Building Efforts A backlink is another term for an incoming or inbound link. You — or your webmaster — will want to measure and manage your inbound …
Link Building: An SEO Power Tool Part 1
Link building can be an extraordinary SEO powerhouse. But many businesses don’t understand how to use it to their best advantage. In this multi-part series, we’ll explain: 1) how link building is a critical factor in SEO ranking, 2) what to look for in managing links and 3) common mistakes to avoid losing valuable SEO …
Email Marketing to Teens
Email marketing to teens may not top your list for expanding your business. The stereotype is that teens and students are only texting or on Facebook, but in actuality email can be a great way to reach the youth market because 9 out of 10 teens have email and check it regularly. 2011 has proven …
SEO Penalty for Going Overboard
For us White Hat SEO Practioners, Matt Cutts‘ announcement about Google’s plan to launch a new over-optimization penalty was music to our ears. For our clients who do everything by the book, this is great news as they’ll have a better chance for ranking higher in Search Engine Results Pages (SERP), drive organic search traffic to their …