Content marketing fuels SEO. It’s enables search engines to index your business. It’s energizes link building. More than ever, there’s pressure on businesses to publish quality content frequently. If you’re a managing editor or writer, then this content ideation guide is for you.
SEO
A URL Deconstructed
Location, Location, Location You probably type them multiple times per day but have you ever really looked at a URL. Sure the bit after a period at the end can tell you what country the website is from, but what does the bit at the beginning mean? What about all the rest of it. Today …
Which 2019 SEO Trends Do You Need To Care About?
January has always been a tough month. Recovering from the excesses of the festive holidays. Getting back into a groove at work. All those new year’s resolutions to break. Well, there’s another January tradition — in the content marketing world, at least — that involves predictions. What are the 2019 SEO trends? What’s this year’s next big digital marketing “thing?” What’s on its way up? What’s on its way out?
Social Search: SEO Changed Forever
Back in August we predicted that Social Search due to the arrival of Google Plus would change the SEO landscape forever. Are we clairvoyant? Sadly, no. However, we knew that Google Plus would have major changes to Search Engine Results Pages (SERP). Yesterday, Google unveiled its newest baby — Social Search. Let us explain this radical change …
Google Search Changes
65 Google Search changes were implemented in August and September that affect search quality. Yowsa, those Googlers have been busy. Most of the changes on this Google list are fairly minor. However, there are a few biggies that are suspiciously absent. For example, the exact match domain update and a new Panda update were tweeted but aren’t …
Keyword Ranking Report Alternative
SEO Reports Can Be Misleading The SEO industry has missed the mark. We’ve been hyper-focused on keyword ranking — measuring where a client shows up on a Search Engine Result Page. While this can be interesting data, there are other more important areas to measure, in my opinion. I’ll explain what keyword ranking (in it’s …
Pigeon Algorithm
Yet Another Google Change Panda, Penguin, Hummingbird… now we have another critter to add to Google’s list: the Pigeon Algorithm. Launched in late July this algo update is directed to affect local search results. In this post I’ll provide a recap on this big SEO news. Pigeon Algorithm Droppings In some cultures having a bird …
HTTPs for SEO Ranking Boost
Increased Privacy Protocols Google recently announced that they have added HTTPS for SEO relevancy to their algorithm. This is creating a big buzz in the SEO community. In this post I’ll share a bit of history and what it may mean for websites. Short History Lesson Five short months ago at SMX West Matt Cutts …
Yahoo Directory RIP
Saying Goodbye On December 31 the Yahoo Directory will be officially shut down after 20 years of service. This is actually important news as it was the product that made Yahoo relevant in search. The world is saying goodbye to historic old-style SEO. In The Olden Days Before there was such a thing called a “Google search engine,” the …
February’s Unnamed Search Changes
This past month we’ve seen a several unnamed search algorithm changes, some confusing and most without Google comment. I’ll recap some of the techie chatter and explain what the SEO trade publications have been reporting.