And Its SEO Implications Understanding how Google search works is key to understanding and applying SEO, especially White Hat SEO, techniques. As part of their “Power Searching” series, Matt Cutts brilliantly and simply explains how search engines actually work. One misconception is the Google search algorithm searches the web. In actuality, the search engine combs …
SEO
Google Search October Update
On the heels of recent algorithm changes, Google search has undergone another major change. The latest update is good news for the human user, a change that Google has been working on since January. Have you landed on a page where the content is buried in a sea ads? Annoying, right? If your website does …
Google Authorship: Your Impressions
Social Search Statistics Synopsis Search is now very social. We’re seeing an uptick in Google authorship stats in Webmaster Tools. While Google+ adoption is relatively slow compared to other social media channels, the impact of an authorship profile to Google’s search algorithm is enormous. In the post I’ll explain where to find your Google Authorship …
New Anti Spam Legislation
From Our Northern Cousins Canada officially rolled out new Anti Spam Legislation, effective on July 1st. This is noteworthy for those businesses who have clients or prospects located in Canada. It will affect how you electronically promote your services especially via email marketing, social media or instant messaging. In this post we’ll recap the Canada’s new anti …
Negative Online Review Tips
For An Appropriate and Proactive Response If it hasn’t happened to your business yet, it will: You or one of your employees comes across a negative online review. Customers leave them on sites such as Yelp, Angie’s List, and Google as well as niche specialty sites and the Better Business Bureau’s site. Businesses can’t afford …
How Do You Increase Web Traffic?
One sign of a healthy online presence is a steady increase of web traffic. If your website is relatively new or your pageview stats have stalled, then this post is for you. We’ll answer the perplexing question: “How do you increase web traffic” with evergreen (read: White Hat SEO) techniques. Consistency, Baby Search engine bots and …
Hiring a Ghostwriter for Blogging
Tips For Finding a Perfect Match “I don’t have time to blog” is a common complaint we hear from clients and prospects alike. In the SEO world, fresh content is king. Without it rankings suffer. But what if writing is just not your thing? The good news is that you can hire a ghostwriter to keep you on …
Effective Blog Writing: 3 Key Ingredients
One of the ways to improve your business’ SEO ranking is to post new, original and optimized content relevant to your target market. Blog writing is a great online marketing tactic that fits into an overall SEO strategy. According to HubSpot, businesses that blog at least 20x per month generate over 5x more web traffic …
Boring Website Blog: The Telltale Signs
Is Your Audience Engaging or Exiting? So how do you know if your website blog is getting stale? The answer to that question lies in Analytics and in your blogging motivation. In this post we’ll explore the statistics and softer-side of a website blog to determine if your content marketing strategy is a trick or …
What is Cloaking?
Stealth Wrapped URLs I often tell my clients that SEO is a matter of opinion. Deciding what kind of optimization techniques — like cloaking — you want to use on your website is a business decision. In this post I’ll explain what cloaking is and its ramifications. Cloaking Defined Cloaking is an SEO tactic that’s a little …