Lessons Learned from LinkMoses 10/16/2019 Update: It has been 2 years since our industry was devastated by the loss of Eric Ward, also known as Link Moses. Writing now in 2019 Eric’s influence on the SEO community is more obvious than ever. In the digital marketing world nothing stands still. So the fact that Eric …
SEO
Types of Online Spam
The Non-Meat Kind With Google handing out around thousands of manual penalties every month, it’s critical for brands to follow the online rules. And that includes online spam. In this post, I’ll explain the different definitions and types that should not be a part of your online marketing arsenal. Email Spam Many of us first …
Why Inbound Links Might Not Improve Your SEO
Having inbound links isn’t enough to send you shooting up the SEO rankings. You need to be sure they’re the right type of link if you want to get SEO juice.
The Rise of Voice Search
Voice search is changing the face of SEO. But what do you need to know to make sure that you’re ready for the shift from typing to talking?
SEO Over-Optimization Mistakes
While SEO is incredibly important and something to implement into your online marketing efforts, it’s easy to make SEO over-optimization mistakes if you’re not careful. Even if your intentions are good, Google’s algorithms are prone to penalizing some sites and you may find yourself in “time out” if they think you’re trying to game their system. Here are some common mistakes to avoid.
4 Ways to Protect Your Site from Negative SEO Attacks
Negative SEO is like negative campaigning in politics. Instead of focusing on your site and trying to improve your own SEO, you devote your efforts to damaging the ranking of another site. Just like attack ads, a negative SEO attack is a frowned upon practice and as clear an example of Black Hat SEO as you can find.
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Company Style Guide Tips
Building a style guide is an important part of content marketing. You need both a company style guide as well as a more tactical, blog style guide. This post provides several tips of what to include when creating a brand manual to ensure consistency both online and offline across multiple platforms. Why do you need a …
What is Link Earning? And Is It Better Than Link Building
We’ve all heard of Link Building. Generating links through partnerships or direct collaboration with other companies and websites. Link Building is one of the foundations of SEO and a much-discussed topic among SEO practitioners. However, an offshoot of link building, Link Earning, isn’t spoken about as much.
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What Are Paid Links?
As a White Hat SEO practitioners we have been pretty vocal on why you should follow Google’s webmaster guidelines. This really applies to link building and not amassing paid links. Paid links are a dangerous SEO strategy designed to artificially boost your ranking by paying other sites to link to your content. So how can you make sure your links aren’t damaging your SEO.
What is Negative SEO?
Defending Your Website Following Google’s quality guidelines is not enough… you also have to watch out for Negative SEO. In this post I’ll explain what it is and what you need to do in order to protect your website and make sure you have a healthy link profile. Why Negative SEO is so Evil Negative SEO is …