Google has started testing polls on the front page of the SERP for heavily searched keywords. Find out what Google Polls could mean in the future.
SEO
No Soliciting – Yelp Says You Shouldn’t Ask For Reviews
Review websites are important to all types of business. Having a good score on Yelp or Google My Business is a major contributing factor behind if you get a click on your site or not. As part of that asking for reviews has been something that we have recommended in the past when trying to improve your online presence. However, according to recent communication from Yelp, this is now seen as soliciting and if you’re caught asking for reviews your account could be penalized.
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Holiday Checklist – How To Stay OOO For The Holidays
The holiday season has begun. You’ve gotten through Thanksgiving, and it’s now that busy try-to-get-everything-done period before Christmas and New Year. You might be flat out with a Christmas rush or busy planning for next year. To make this busy period even worse (or better, depending on your perspective) you’re going to be taking time off in the middle of it. So, how do you get your holiday checklist ready to prepare for time off over the festive period?
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Fake Reviews
Having any kind of online presence can be a risk. By publicly putting your information and reputation on the internet you are opening yourself up to scrutiny and comments from people who may not know you and may not like you. Because of this, it is important to take care where and how you share your information to ensure that you are actively managing your online reputation. This is never truer than when working with online review websites.
What is Semantic HTML5?
Using HTML5 will help search engines understand what your blog and site are about. Find out which HTML tags you need to get your site ranked.
Why Build WordPress Websites?
Building From Solid Foundations The Spectrum Group works almost exclusively with WordPress websites, allowing for a high degree of specialization in this stable and uniquely customizable platform. For those unfamiliar with WordPress, here are some of the basics. First, WordPress is the fastest route to a fully functioning website. Rather than hiring a designer, waiting …
Online Reputation Management: Must Dos Part 1
Don’t Read Your Reviews Before Going on Stage! Recently I had a discussion with a prospective client who was looking for online reputation management services. They were dismayed to hear that you couldn’t simply delete erroneous and unflattering online reviews. Their misconception was fueled by a seedy online reputation management company who, for a mere $499 a month, promised …
Search Engine Market Share
Any Alternatives to Google? Understanding (and leveraging) search engine market share is the basis for SEO. Are there really any viable alternatives to Google? In the post, we’ll explore market share stats for both desktop and mobile searches. Desktop Dominance comScore releases search engine market share stats every year. According to the latest report, Yahoo …
Interviewing An SEO Company
Finding the right White Hat SEO company for your business can be challenging. The digital marketing industry is entrenched in jargon, making it difficult for marketers to decipher what’s real, what’s realistic and what’s hype. We talk a lot about White Hat SEO and why we think it’s the only sustainable organic search approach for businesses. Since …
Asking the Right SEO Questions
To Hire an Ethical White Hat SEO Agency What SEO questions should you ask when looking for an online marketing agency? If you’re looking for an SEO partner, it’s important to find one that is knowledgeable about the technical aspects of getting online visibility. It’s equally important to uncover business values as well as their ability to …