How To’s for Success You know the old adage about what’s important when you’re buying a house? Location, location location. Well, if you were to ask the same question about what’s important in marketing we would say: content, content, content. For many companies producing great content isn’t a problem as they may have a large …
SEO
Mobile SERP Research: Surprising Results
What’s Different on the Small Screen Back in February (or there abouts) Google changed the way the SERP displays on computers; sidebar ads were removed from the right-hand side of the page. Their reasoning was in part to make the search engine result page on a desktop more closely mirror the experience on mobile, giving a …
Marketing Across Generations
It’s not that uncommon to have an ideal audience that spans generations. Today’s savvy business owner can reach all segments of their core audience by customizing their content marketing.
New Features with WordPress 4.4
The newest release of our favorite CMS has several cool content features including smartly responsive images and oEmbed. Plus the Twenty Sixteen has been unveiled before we ring in the New Year.
Understanding Google’s Knowledge Graph
Enhanced Search Results Google is always striving to improve their user experience. They want repeat customers, as more searchers mean more online advertising revenue. One of the ways the Search Engine Results Page (SERP) is enhanced is with The Knowledge Graph — the area to right of search results. When consumers enter a search phrase into Google, the …
Google’s War on Intrusive Interstitials
Mobile First World Google hinted that they will punish websites with intrusive interstitials as part of their continuing drive to make the everything on the web mobile friendly. You know “interstitials” as pop-ups or anything that blocks you from navigating from one page to another. If you read articles on Forbes, for example, you often have to …
RankBrain & Machine Learning
What Is RankBrain Thinking? You know that strange feeling you get when someone you don’t really know says exactly what you’re thinking? Well, so do Google, and that’s where they think the future of SEO is headed. When Google announced RankBrain as the third most important factor in their ranking algorithm back in 2015 we realised that artificial …
Pigeon Update Passport Needed
Last Summer Google launched an algorithm change affecting local SEO. Now there’s another Pigeon update… where it’s rolled out to other English-speaking countries. In this post I’ll recap what the update means and who is affected.
Doorway Page Penalty
Google recently announced they will be updating the search algorithm with a Doorway Page Penalty. If you needed further evidence to read, understand and follow quality SEO guidelines, here it is. In this post I’ll explain what a doorway page is and why it will get your website into trouble.
Making Your Blog Social
Connecting the Dots In online marketing, there’s a close relationship between blogging and social media. Your tweets and posts are hopefully driving traffic to your website. Or they are creating conversations that convert suspects into prospects. One simple strategy is to make your blog social. Here are tips to do just that. Their Preference, Not Yours …