WordPress and SEO can be a confusing combo, especially if you don’t understand the difference between WP.com and WordPress.org. When creating a website (or a blog), your WP platform is a critical piece of the puzzle. As an analogy, it’s like leasing a car versus buying one. They each have their pluses and minuses. Choosing …
SEO
Website Page Speed & SEO
If you’re concentrating on building SEO rankings then you need to pay attention to website page speed. It matters more than you think… and will continue to increase in importance. Google just announced they transitioned mod_pagespeed out of beta. In Google’s quest to make the web faster, they’ve been working on improving this open-source Apache …
Mobile Search News
Google & Apple iOS How would you like to get a 18% bump in income? That’s what Apple will get from Google, who may pay $1 Billion for the privilege of remaining the default mobile search engine on iOS. The rivalry between Apple and Google is notorious here in Silicon Valley. Their relationship is described as “both …
Web Directory, Link Farm & SEO Ranking
With all the recent changes to the Google Search some of our clients are worried about links from a web directory negatively affecting their SEO rankings. Since it can be a confusing topic, I’ll explain the search engine ramifications of gaining links from a web directory versus link farms. What is a Web Directory? Web directories …
Infographic: Content Marketing Visuals
Visual Content to Educate & Persuade Infographics and content marketing involve the use of special techniques to market an idea. These include content writing for websites and blogs, WordPress projects, and graphic design. Each is effective in its own way when used skillfully. Infographics is another way to communicate a strong idea in a visually …
Stormy Google Algorithm Changes
A Simple SEO Weather Report Are you weathering the recent Google Algorithm changes? There have been some minor lightning strikes, especially for those websites not using White Hat SEO techniques. Curious as to the SEO forecast? Moz has a cool site dedicated to tracking the Google Algorithm “weather patterns.” I’ll highlight some of my favorite …
Unnamed Google Algorithm Update
Sightings On or Around 8/20/13 You’ll see a Google algorithm update at least 500 times a year. You probably don’t notice a dramatic rise or drop in SEO rankings with minor tweaks. However, every month or two Google makes a major algorithmic change; it can really shakes things up. Google usually makes some official statement …
Does Hummingbird Affect Links?
Some Say Yes, Some Say Dunno The dust is still settling on the major algorithm change called Hummingbird. In our business circles, everyone is talking about it. The SEO world is sifting through the data and rubble of dropped rankings. In this post we’ll share some wisdom that’s been shared within the SEO community. More …
Content Marketing ROI
Ways to Demonstrate Value to Leadership Typically leadership wants to know content marketing ROI as part of its investment of resources. Before you screenshot the latest Analytics report, think about your audience. A group of executives or managers isn’t likely to be impressed with a day-by-day blow of site traffic or your epic story about …
Link Sculpting, What It Is and Isn’t.
Beware of Advanced Technique Link sculpting officially died in 2009 (according to Search Engine Land). Yet it’s an advanced White Hat SEO technique that some less-than-White-Hatters still use today. In this post I’ll explain what link sculpting is, why you should avoid it, and tips for building a better long-term strategy. What Exactly is Link Sculpting? Link Sculpting …