An optimized email marketing campaign can make the difference of hitting a business’ revenue targets… or not. To help maximize your efforts in nurturing new sales leads or reselling to current customers, we looked to MailChimp as they are a champ at sending e-newsletters and email marketing campaigns. Based upon research data from 5.6 million campaigns and …
SEO
Website Images to Fit Any Budget
Finding website images can be a daunting and frustrating task. Even if you’ve set aside a reasonable budget, locating the perfect picture for your post can be problematic. But without them, your site can appear bland (at best) or drive visitors away because text is overwhelming (at worst). Here are some sources we use to …
Google Plus One: Basics Explained
There was quite a lot of buzz around Google Plus One when it launched last August. Many of our clients groaned at having to learn yet another Social Media platform. With 90+ million users, the jury is still out whether Google will catch-up to its rival Facebook. Even so, Plus One (+1) has had a …
Link Building: An SEO Power Tool Part 1
Link building can be an extraordinary SEO powerhouse. But many businesses don’t understand how to use it to their best advantage. In this multi-part series, we’ll explain: 1) how link building is a critical factor in SEO ranking, 2) what to look for in managing links and 3) common mistakes to avoid losing valuable SEO …
Link Building: An SEO Power Tool Part 4
In our continuing series on link building, we’re wrapping up common mistakes and sharing a recent live example. Need to catch up? No worries, Part 1 explains how it’s part of SEO ranking, Part 2 talks about managing links, Part 3 began our conversation on common mistakes. Good Quality Links But Worthless Anchor Texts You …
Keyword Research: Bedrock vs Quicksand Part 1
Keyword research is a fundamental component of an integrated online presence. Without a strong SEO foundation, it’s like constructing a building on quicksand rather than anchoring it securely into bedrock. Most of our clients want to increase traffic driven to their website so they have a chance at online sales conversion. Low traffic volume means fewer …
WordPress WordCamp 2012 Musings
I’m entering the fourth year of my WordPress journey. The first year, I must confess, I resisted WordPress. Knowing that having a website is the bare minimum a business needs to stay relevant, I put up a few pages and contact info. Needless to say, the site was static and practically invisible to search engines. …
3 Tips For Active Website Writing
Effective website writing that immediately grabs and holds the reader is usually written in a style known as active. And once you know some simple tips about arranging subjects and verbs, cutting unnecessary words and using descriptive language, you can create content that is punchy, exciting and can reinvigorate your brand. That type of writing …
Tips to Finding a Legit Online Marketing Agency
Not all online marketing agencies are created equal. Actually, that statement really applies to all marketing agencies – both traditional and digital. Recently I had an interesting discussion with a prospect. This company had been searching for months; they wanted an agency to redesign their website built on a solid SEO foundation. What struck me was the confusing …
Client Testimonials: What Makes Them So Powerful?
It’s a given that client testimonials are powerful in the sales process. Who have you done work for? What problems did you resolve? What kind of results did you achieve? That’s why recommendations, online reviews and case studies are necessary on websites and marketing materials. During the decision-making process, we want to hear real stories …