It’s not that uncommon to have an ideal audience that spans generations. Today’s savvy business owner can reach all segments of their core audience by customizing their content marketing.
Content
Can-Spam Act Compliance Considerations
Is Your Email Marketing Breaking the Law? Your business likely uses email blasts in your marketing campaigns. Many small businesses start out their email marketing campaigns by researching and studying what other marketing professionals have done. However, what you might not know is that there is a law that regulates your use of email marketing …
New Features with WordPress 4.4
The newest release of our favorite CMS has several cool content features including smartly responsive images and oEmbed. Plus the Twenty Sixteen has been unveiled before we ring in the New Year.
Panda Algorithm Refreshed
Unlike the elusive Chinese bear, Google’s Panda refresh news is not necessarily black and white. While some see the announcement as a long overdue update, many in the web development world aren’t holding their breath. Google announces Panda Algorithm refresh It all started at SMX Advanced when Google’s Webmaster Trends Analyst Gary Illyes announced its …
Finding Creative Commons Images
Finding quality creative commons images can be a challenge. If you’re adding new content frequently, you need a steady stream of pictures and artwork to make your words stand out on a page. In this post I’ll explain the different licensing types, a couple of free reliable sources, as well as some advice when using creative commons images for your website and/or blog.
When Is Content Considered Thin?
There’s a saying… you can’t be too rich or too thin. Well, when it comes to content it can be too thin, according to Google quality guidelines. Is there a magic number to not be considered thin content?
Is Content Marketing Sustainability In Question?
Keeping Pace Executing a content strategy can feel like an ever-increasing treadmill. Google demands fresh, relevant content for organic search rankings. Given this environment, is content marketing sustainability realistic? Especially for small to medium-sized businesses? An Artificial Demand? If a business wants to increase organic visibility there are really only two ways of doing it: quality content …
Making Your Blog Social
Connecting the Dots In online marketing, there’s a close relationship between blogging and social media. Your tweets and posts are hopefully driving traffic to your website. Or they are creating conversations that convert suspects into prospects. One simple strategy is to make your blog social. Here are tips to do just that. Their Preference, Not Yours …
Home Page Sliders Demise
Popular Design On Way Out Using a home page slider was all the design rage. Theoretically sliders allowed a website to showcase multiple products, offers or services. Yet it turned out to be bad for usability and SEO. In this post we’ll explain why this web design trend is definitely on the way out. Bad …
Writing Web Content
Creativity on Demand If you’re responsible for writing web content, you’ve no doubt stared at a blank page… stuck with writer’s block. In this post I’ll share a few words of wisdom that I’ve learned over the years. These tips were shaped by consistently writing for a thrice-weekly blog as well as for on-demand client content. Advice for Writing Web …