Your online bio or profile is your first handshake with potential clients. Whether you’re marketing online for new prospects or looking for a job these days, the Internet is often where your initial introduction takes place. It provides a great opportunity for you to present your credentials—and you don’t even have to dress up to …
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Marketing Voice: It Encompasses More Than You Think
I recently received an email announcing an event that was being held by a prestigious organization in San Francisco. It was riddled with grammatical errors, confusing punctuation, and enough exclamation points to suggest that I wasn’t doing my part if I didn’t immediately spring from my desk and prance around my office in a frenzied …
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Effective Blog Writing: 3 Key Ingredients
One of the ways to improve your business’ SEO ranking is to post new, original and optimized content relevant to your target market. Blog writing is a great online marketing tactic that fits into an overall SEO strategy. According to HubSpot, businesses that blog at least 20x per month generate over 5x more web traffic …
Meta Description Changes and Tests
That’s So Meta Over the last year or so we have noticed that Google has been making some changes to how the SERP looks. One area where they have been doing some AB testing is with the meta descriptions. First, we noticed that the descriptions had got longer. Then they went back to normal. Then …
A Guide To AI Content Marketing
AI is helpful, but it can’t do everything we humans can. For example, AI can’t write content as engaging and effective as content written by a human with real-world experience and knowledge. That’s why involving subject matter experts in content creation is important. AI-generated content can be a good starting point, but having human experts involved in the editing, reviewing, and fact-checking ensures your content is high-quality and credible.
12 Best Practices for Email Marketing (Part 3)
Here’s Part 3 of our Email Marketing Best Practices series, the following are tips 9 through 12 that will help deliver results in your email marketing efforts. Miss the first two installments? Check out Part 1 or Part 2 for tips 1-8. 9. Before You Hit Send Ask a buddy or trusted business associate to …
Email Marketing: Insights & Trends
An optimized email marketing campaign can make the difference of hitting a business’ revenue targets… or not. To help maximize your efforts in nurturing new sales leads or reselling to current customers, we looked to MailChimp as they are a champ at sending e-newsletters and email marketing campaigns. Based upon research data from 5.6 million campaigns and …
Website Images to Fit Any Budget
Finding website images can be a daunting and frustrating task. Even if you’ve set aside a reasonable budget, locating the perfect picture for your post can be problematic. But without them, your site can appear bland (at best) or drive visitors away because text is overwhelming (at worst). Here are some sources we use to …
Email Marketing to Teens
Email marketing to teens may not top your list for expanding your business. The stereotype is that teens and students are only texting or on Facebook, but in actuality email can be a great way to reach the youth market because 9 out of 10 teens have email and check it regularly. 2011 has proven …
WordPress WordCamp 2012 Musings
I’m entering the fourth year of my WordPress journey. The first year, I must confess, I resisted WordPress. Knowing that having a website is the bare minimum a business needs to stay relevant, I put up a few pages and contact info. Needless to say, the site was static and practically invisible to search engines. …