It’s a given that client testimonials are powerful in the sales process. Who have you done work for? What problems did you resolve? What kind of results did you achieve? That’s why recommendations, online reviews and case studies are necessary on websites and marketing materials. During the decision-making process, we want to hear real stories …
Content
Infographic: Content Marketing Visuals
Visual Content to Educate & Persuade Infographics and content marketing involve the use of special techniques to market an idea. These include content writing for websites and blogs, WordPress projects, and graphic design. Each is effective in its own way when used skillfully. Infographics is another way to communicate a strong idea in a visually …
SEO Copywriting Outsourcing Tips
Outsourcing SEO copywriting is a big decision. You’re delegating an integral piece of your online marketing. It reflects your business brand and messaging. You know that content is SEO fuel. Therefore, to build rankings you need to publish fresh webpages or blog posts. If you’re finding that internal resources can’t keep up a regular SEO copywriting schedule, …
Creating a Successful Blog: 5 Tips
One Marketer’s Musings What are the secrets of creating a successful blog? This is a question I pondered earlier this week as our website achieved a major content marketing milestone: 300 published blog posts. As an online marketing agency, we need to walk our talk. And I think our blog does just that. Here are …
Website Survey Tips
All About Asking The Right Questions While we’re huge fans of digging into Google Analytics and Webmaster Tools for visitor behavior, sometimes the best way to get answers about your website is through a survey. A website survey can provide insight on content that visitors read and value. In this post I’ll share our best …
Content Marketing ROI
Ways to Demonstrate Value to Leadership Typically leadership wants to know content marketing ROI as part of its investment of resources. Before you screenshot the latest Analytics report, think about your audience. A group of executives or managers isn’t likely to be impressed with a day-by-day blow of site traffic or your epic story about …
Branded Content Tips
3 Trends for 2014
According to eMarketer, around $118 billion was scheduled for use in content marketing during 2013. Online visibility requires quality (and quantity) of branded content. In this post we’ll share tips to make the most of your original blog posts, white papers, social media posts to get attention.
Hummingbird Content Tips
Writing for Search Intent Artificial intelligence is creeping into search. The SEO world changed last September with Google’s Hummingbird algorithm release. Gone are the days of keyword stuffing. Say hello to search intent. Hummingbird content now incorporates intent rather than simple keyword matches. In the post I’ll explain how a non-bear and tiny bird changed …
Is Content Marketing Sustainability In Question?
Keeping Pace Executing a content strategy can feel like an ever-increasing treadmill. Google demands fresh, relevant content for organic search rankings. Given this environment, is content marketing sustainability realistic? Especially for small to medium-sized businesses? An Artificial Demand? If a business wants to increase organic visibility there are really only two ways of doing it: quality content …
Finding Creative Commons Images
Finding quality creative commons images can be a challenge. If you’re adding new content frequently, you need a steady stream of pictures and artwork to make your words stand out on a page. In this post I’ll explain the different licensing types, a couple of free reliable sources, as well as some advice when using creative commons images for your website and/or blog.