Effective website writing that immediately grabs and holds the reader is usually written in a style known as active. And once you know some simple tips about arranging subjects and verbs, cutting unnecessary words and using descriptive language, you can create content that is punchy, exciting and can reinvigorate your brand. That type of writing …
Content
Client Testimonials: What Makes Them So Powerful?
It’s a given that client testimonials are powerful in the sales process. Who have you done work for? What problems did you resolve? What kind of results did you achieve? That’s why recommendations, online reviews and case studies are necessary on websites and marketing materials. During the decision-making process, we want to hear real stories …
Infographic: Content Marketing Visuals
Visual Content to Educate & Persuade Infographics and content marketing involve the use of special techniques to market an idea. These include content writing for websites and blogs, WordPress projects, and graphic design. Each is effective in its own way when used skillfully. Infographics is another way to communicate a strong idea in a visually …
SEO Copywriting Outsourcing Tips
Outsourcing SEO copywriting is a big decision. You’re delegating an integral piece of your online marketing. It reflects your business brand and messaging. You know that content is SEO fuel. Therefore, to build rankings you need to publish fresh webpages or blog posts. If you’re finding that internal resources can’t keep up a regular SEO copywriting schedule, …
Creating a Successful Blog: 5 Tips
One Marketer’s Musings What are the secrets of creating a successful blog? This is a question I pondered earlier this week as our website achieved a major content marketing milestone: 300 published blog posts. As an online marketing agency, we need to walk our talk. And I think our blog does just that. Here are …
Website Survey Tips
All About Asking The Right Questions While we’re huge fans of digging into Google Analytics and Webmaster Tools for visitor behavior, sometimes the best way to get answers about your website is through a survey. A website survey can provide insight on content that visitors read and value. In this post I’ll share our best …
How to Write Marketing Personas
For Engaging Content That Converts We’ve found that using content marketing personas — fictional characters that represent your idea client with regard to demographics, attitudes and behavior — help create content that resonates and converts. According to a HubSpot study, using marketing personas in email campaigns improved click-through rates by 16 percent. Coming up with specific …
Content Marketing ROI
Ways to Demonstrate Value to Leadership Typically leadership wants to know content marketing ROI as part of its investment of resources. Before you screenshot the latest Analytics report, think about your audience. A group of executives or managers isn’t likely to be impressed with a day-by-day blow of site traffic or your epic story about …
Branded Content Tips
3 Trends for 2014
According to eMarketer, around $118 billion was scheduled for use in content marketing during 2013. Online visibility requires quality (and quantity) of branded content. In this post we’ll share tips to make the most of your original blog posts, white papers, social media posts to get attention.
Hummingbird Content Tips
Writing for Search Intent Artificial intelligence is creeping into search. The SEO world changed last September with Google’s Hummingbird algorithm release. Gone are the days of keyword stuffing. Say hello to search intent. Hummingbird content now incorporates intent rather than simple keyword matches. In the post I’ll explain how a non-bear and tiny bird changed …