Decisions Made with Data.
I recently received an email announcing an event that was being held by a prestigious organization in San Francisco. It was riddled with grammatical errors, confusing punctuation, and enough exclamation points to suggest that I wasn’t doing my part if I didn’t immediately spring from my desk and prance around my office in a frenzied …
Marketing Voice: It Encompasses More Than You ThinkRead More
Blog Routine A major contributor to SEO juice is a marketing blog, where content is added frequently and regularly. Many of our clients groan at the mere thought of having to blog. A typical objection is the amount of time required to keep up a marketing blog (e.g., research and creation of posts). Most worries, …
Like most things in the legal realm, the wording of the actual statutes is lengthy, often confusing, and not the most exciting read. So, we’re going to give you an overview of a few important points to keep your website on the right side of the law.
To Avoid Content Chaos A blog style guide, sometimes referred to as content marketing guidelines or editorial policy, is a set of writing standards designed to keep all communication consistent within a specific document, multiple documents, or an entire organization. In this post, we’ll explain why you need a blog style guide and how to create …
According to one recent survey, making a strategic investment in content marketing is at the top of many CMO’s priority lists. 43% of people say that spending in 2021 was higher to that end than the year before, and 66% of respondents expected another increase in 2022 as well. In fact, one out of five said that their increase would be almost 10%.
To Fill Your Content Marketing Needs Outsourcing portions of content marketing can be a smart business decision if internal resources are stretched thin. the good news is there are dozens of blog writing services available. The key is to match your copywriting needs to the right freelancer(s). Services such as TextBroker, Writer Access, and The Content …
Making Old Content New Again for SEO Creating and posting regular content is one way of building an SEO presence for your company. But creating new content is not the only way to help improve your SEO ranking. Another way is repurposing content in a way that doesn’t risk duplicate content penalties and content fatigue. …
Charged with Pandering & Extortion Managing online reviews and press coverage is all a part of reputation management. But what if the biggest review repository has its own PR “black eye?” Yelp is experiencing (yet again) reputation management issues. Most of our clients fall into one of two categories: Lovers or Haters of this popular …
Business reputation has never been so public. Just Google a restaurant name and there it is… comments by happy customers as well as unflattering complaints. Like if you search “Chipotle” on Yelp, you’ll see one comment that says “soggy tortillas, indifferent service, and cold meat.” Another comment says “Love Chipotle. Consistent, quality, mostly organic meats.” …
Following on from our recent blog post on gated content, today we’re going to look at the types of downloadable content you might want to put behind a gate.
