The Fifth Column Building consistent content is tough. Sometimes it’s good to get a refresher on what you’re doing and why you’re doing it, so when we saw that Google has outlined the 5 pillars of success needed to make a good app we were interested. But how can these pillars be applied to making …
Content
Facebook Fighting Fake News
A Friend Request We’ve spoken a lot about fake news over the last year or so and it continues to be a hot topic. Because of this Facebook has recently been in the news again, with the president discussing their fact-checking process. So, how does Facebook sift through all the mud to find the gold? …
Meta Description Changes and Tests
That’s So Meta Over the last year or so we have noticed that Google has been making some changes to how the SERP looks. One area where they have been doing some AB testing is with the meta descriptions. First, we noticed that the descriptions had got longer. Then they went back to normal. Then …
Customer Reviews For B2B
Five Stars Customer reviews are an are part of building your business online reputation. When you first find a company online you often won’t know anything about them, and reviews from Google, Facebook, or third-party websites can be a good way to get an idea of what to expect. However, customer reviews have long been …
7 Content Marketing Tips
98% of Marketers Create Content According to a recent study 93% of Marketers now carry out some kind of content marketing. But only 42% of those marketers actually think that they do it well. As we create our own content, and help clients create their content, we see numerous places where marketers can improve the …
Repurposing Content Dos & Don’ts
Making Old Content New Again for SEO Creating and posting regular content is one way of building an SEO presence for your company. But creating new content is not the only way to help improve your SEO ranking. Another way is repurposing content in a way that doesn’t risk duplicate content penalties and content fatigue. …
More Than Meets the Eye: Create An Infographic
We’ve all heard not to judge a book by its cover and, while that’s great for people and pets, it doesn’t necessarily apply to choosing a wedding dress or even a dozen eggs. I’m pretty sure that the outside of a greenish-black egg will give you impressions of what is inside. The same goes for driving views to your website. A flat, text-heavy page is about as inviting as a toaster instruction manual. Despite how much you know, people will resist reading it without a visual break, so why not try to make things a bit more visually pleasing with an infographic.
Software-Generated Content
Content marketing is now a commodity. I’ve seen prices as low as $1.90 an article. Yup, you read that right. Less than 2 bucks for a blog post. Now that Google rewards websites with in-depth content, the race is on to create as many blog posts and web pages as possible in order to get search attention. Recently a prospect told us they use a service to write their web articles; it turns out to be a service that delivers software-generated content.
Types of Downloadable Content
Following on from our recent blog post on gated content, today we’re going to look at the types of downloadable content you might want to put behind a gate.
Building Cornerstone Content
Cornerstone content is core information your prospects need in order to buy from you. It’s often described as in-depth content, and it supports the main areas of your business’ services or products. Using ourselves as an example, a piece of cornerstone content is a recent AdWords ebook we created. Fixing, creating and managing AdWords account is a service we offer. Our ebook contains advice related to running SEM as well as how to solve the many problems we solve for our clients.