Content Marketing is hard. It takes resources to consistently publish new and fresh information that resonates with your audience. Google and other search engines don’t like duplicate writing. The search engines see it as basically re-publishing the same content at different times or other places on the Web. So, when does repurposing your content make sense, and how can you avoid duplication? Here are a few ideas to remix and revitalize content you’ve already written.
SEO
Hummingbird SEO Fundamentals
Tiny Bird Signals A Big Shift Last year there were many changes to Google’s Algorithm, with the most notable overhaul called Hummingbird.White Hat SEO tactics, as a result, have morphed. For us White Hatters, we celebrate how this itty-bitty bird rewards websites with relevant and quality content. Hummingbird SEO Lessons So, what are the Hummingbird SEO …
What Are the Legal Requirements for Websites?
Like most things in the legal realm, the wording of the actual statutes is lengthy, often confusing, and not the most exciting read. So, we’re going to give you an overview of a few important points to keep your website on the right side of the law.
Manual Penalties from Google: Part 2
Surviving a Website Penalty Different Types of Manual Penalties from Google Most business owners/Webmasters are familiar with websites receiving manual penalties from Google for unnatural links or spam. However, there are many different types of penalties that can be applied to a website. Knowing the circumstances and patterns Google is looking for — the signals for a …
Tips to Using Blog Writing Services
To Fill Your Content Marketing Needs Outsourcing portions of content marketing can be a smart business decision if internal resources are stretched thin. the good news is there are dozens of blog writing services available. The key is to match your copywriting needs to the right freelancer(s). Services such as TextBroker, Writer Access, and The Content …
Blog Style Guide Tips
To Avoid Content Chaos A blog style guide, sometimes referred to as content marketing guidelines or editorial policy, is a set of writing standards designed to keep all communication consistent within a specific document, multiple documents, or an entire organization. In this post, we’ll explain why you need a blog style guide and how to create …
What is Cloaking?
Stealth Wrapped URLs I often tell my clients that SEO is a matter of opinion. Deciding what kind of optimization techniques — like cloaking — you want to use on your website is a business decision. In this post I’ll explain what cloaking is and its ramifications. Cloaking Defined Cloaking is an SEO tactic that’s a little …
Reasons to be Penalized by Google
Grounded by Google Getting penalized by Google can make you feel like a kid on restriction. If you’ve ever gone through the process of a reconsideration request, I’m sure you can relate to the pain of being grounded. First they restrict your privileges (limit your organic search visibility). Then they put you to work to …
Worried about SEO Rankings?
Recent Algo Changes Affect SEO Rankings Google Webmaster Help just released a video yesterday. It was filmed early in the summer and Matt Cutts alluded to the waves of the algorithm changes (Hummingbird) that were headed to SEO ranking shores in September. If you’re familiar with these videos, Matt takes a question from Webmasters from …
SERP Results in Post-Authorship World
The Affects of Google Authorship & Hummingbird If Search Engine Results Page (SERP) results are on your SEO radar, you’ve probably noticed some changes. If not, we’ll explain how Google Authorship and algorithmic updates like Hummingbird are affecting the SERP page layout. If this sounds like geekery to you, it actually isn’t. If your business …