As you know Keywords for PPC are about quality over quantity. More isn’t always better. So if you’re looking to carry out research to try and find more keywords, remember that the number isn’t important, it’s about finding the right ones. So, if you want to improve your PPC keywords without having to pay an agency, or pay for some software, keep on reading.
PPC
Quick Guide to PPC Editorial Guidelines
Writing a great PPC ad requires a touch of genius and a lot of trial and error. As well as requiring your creative juices, you also have to follow a number of Google’s PPC editorial guidelines to make sure your ads pass muster.
Preparing Your PPC For A Website Migration
Coordinating With PPC If you’re thinking of creating a new website or a website migration in 2017 then you’re probably not alone. As the drive for everything to be mobile friendly continues, more and more companies are creating new websites to make sure they are fully optimized for smartphone users. If you’re in the process …
Stop Hitting Your AdWords Daily Budget
Hitting your AdWords daily budget is a common problem. Before increasing your budget, we suggest that you complete a mini audit so you know where the dollars are going and what you’re getting in return.
Conversational Keywords in PPC
If you cast your mind back to the early days of the internet you probably used to use conversational keywords when you were looking for something online. Asking Jeeves “What time is Mission Impossible on at the Cinema on Main Street?” was the natural thing to do when using a search engine, so that’s what you did.
Expanded Text Ads – First Impressions
Google and Bing launched Expanded Text ads a few months ago now. So what have we learned in the first few months about the longer form ads? Is it a revolution for online copywriting or just more space but the same thing?
Google Starts Testing Image Ad Extensions
As part of a new test on with mobile search engine results page Google have been testing image ad extensions. Having images on the SERP isn’t entirely new, with some news searches displaying featured images on a carousel, allowing you to pick your preferred source when you search for a popular topic.
Reddit Ads: Are They Worth Trying?
Have You Read It Yet? Reddit is the front page of the internet. The social media/ social aggregation website is now the 11th most viewed website in the US and houses an incredibly wide cross-section of interests. The site, structured in a similar way to a forum, has dedicated subreddits for almost any topic you …
360 Degree Video
The New Betamax Or An Advertising Opp Keeping ahead of the latest digital marketing trends can be a struggle. With 360 degree video and photos becoming more mainstream, Google looked into their initial data on advertising to see if the concept worked and how advertisers can best use the technology. 360 degree video is currently …
Bid Adjustments For Different Devices
Divisive Behavior As far as we’re concerned, 2016 has been the year for AdWords updates. It seems that barely a week goes by without something disappearing, appearing or changing slightly in Google’s PPC platform. But despite all of these changes, we’re going to have a look at how Google thinks you should use a feature that’s been …