Adwords is an effective way to turn your online sales funnel on. Immediately. And you can measure it. But it’ll cost you. The dollars spent on Adwords depends upon your keyword competition and your budgetary limit. With Google’s recent changes in their Brand Activate Initiative and Active View, we wanted to share our thoughts on …
PPC
AdWords Ad Writing Tips
That Gets Your Business Clicks A well-written AdWords ad can get you clicks. And lots of them if you know what you’re doing. If you need to turn on the lead generation spigot immediately, then Pay-Per-Click is the way to go. Like it or not, SEO is a longer-term strategy. Strategically placed AdWords ads can …
Ad Rank: Last Week’s Changes
Last week Google AdWords Ad Rank experienced a minor change that has a potential huge impact. In this post I’ll explain what is Ad Rank and what specifically changed. What is Ad Rank? Ad Rank is a calculation or value that’s used to determine your ad position (where an ad is shown on a page). …
Optimizing Shopping Ads On Google
Sell products online? 5 Tips for Optimizing Shopping ads to attract more customers either to your online or brick-and-mortar store.
Bid Adjustments For Different Devices
Divisive Behavior As far as we’re concerned, 2016 has been the year for AdWords updates. It seems that barely a week goes by without something disappearing, appearing or changing slightly in Google’s PPC platform. But despite all of these changes, we’re going to have a look at how Google thinks you should use a feature that’s been …
How to Improve Your PPC Keywords Organically
As you know Keywords for PPC are about quality over quantity. More isn’t always better. So if you’re looking to carry out research to try and find more keywords, remember that the number isn’t important, it’s about finding the right ones. So, if you want to improve your PPC keywords without having to pay an agency, or pay for some software, keep on reading.
What Are the Most Expensive Keywords of 2017
Google AdWords make Google billions of dollars a year. All of those 50 cent keyword clicks add up, making AdWords a hugely profitable platform. But not every keyword can be got so cheaply, while the average CPC is $2, there are much more expensive keywords out there. We take a look at the list of most expensive keywords, published by Search Engine Journal, and see what information they might give us.
Interviewing an AdWords Agency
Vetting for Credibility & Performance Finding the right search marketing (SEM) manager or AdWords agency takes research. To help you find the best match for your business, we found that asking some very specific questions can avoid disappointment. The following questions should make your interviewing list as the answers will help you discern the seasoned professionals …
Common AdWords Questions
If you’re considering Search Engine Marketing, you may have some concerns before plunking down your marketing dollars. We thought we’d answer some of the most common AdWords questions. While it may be too late to start in time for the Holiday eCommerce season, it’s not too late to begin planning your 2014 campaigns.
PPC Quality Score Factors
What’s Important to Google & Your Audience If you’re using Google AdWords to drive qualified traffic to your website, you absolutely need to understand Quality Score. It affects how much you pay-per-click. It’s also a window into how well an ad is attracting your target audience. In this post, I’ll explain Quality Score factors and …