Google and Bing launched Expanded Text ads a few months ago now. So what have we learned in the first few months about the longer form ads? Is it a revolution for online copywriting or just more space but the same thing?
PPC
Preparing Your PPC For A Website Migration
Coordinating With PPC If you’re thinking of creating a new website or a website migration in 2017 then you’re probably not alone. As the drive for everything to be mobile friendly continues, more and more companies are creating new websites to make sure they are fully optimized for smartphone users. If you’re in the process …
Stop Hitting Your AdWords Daily Budget
Hitting your AdWords daily budget is a common problem. Before increasing your budget, we suggest that you complete a mini audit so you know where the dollars are going and what you’re getting in return.
Conversational Keywords in PPC
If you cast your mind back to the early days of the internet you probably used to use conversational keywords when you were looking for something online. Asking Jeeves “What time is Mission Impossible on at the Cinema on Main Street?” was the natural thing to do when using a search engine, so that’s what you did.
AdWords Benchmarking – CTR or Conversion Rates in AdWords
Marketing Metric Madness Marketing is metrics. As digital marketing has increased in importance, so has the role of data and statistics. In the past ,working out ROI from a Television or Radio ad was complicated and nearly impossible to measure. Now internet advertising has changed all that. Now the modern marketer is drowning in different …
AdWords Benchmarking – CTR or Conversion Rates in AdWordsRead More
360 Degree Video
The New Betamax Or An Advertising Opp Keeping ahead of the latest digital marketing trends can be a struggle. With 360 degree video and photos becoming more mainstream, Google looked into their initial data on advertising to see if the concept worked and how advertisers can best use the technology. 360 degree video is currently …
Say Goodbye to Converted Clicks. Say Hello to Conversions
Meet the New Boss. Same as the Old Boss. If you’re an AdWords user you might have noticed that the little alarm bell in the top right-hand corner of your AdWords interface has been ringing recently. One of the messages tells you that Converted Clicks are going to be replaced by Conversions. Google are phasing out …
Say Goodbye to Converted Clicks. Say Hello to ConversionsRead More
Google Ads Audit Checklist
New to AdWords? Experienced but want to make sure your SEM efforts are performing? Check out our AdWords Audit Checklist to spot common yet costly mistakes.
New AdWords Editor 11
Less than a month ago Google unveiled several tools for SEM power users. Managing online advertising is complex and time-consuming (especially if you want campaigns to perform effectively). This post will shed some light on the new tools designed to simplify and streamline AdWords management.
New AdWords Call-Only Campaigns
According to a research study of 3,000 mobile searchers who recently made purchases across seven different categories (e.g. travel, restaurant, retail, etc), 70% used click to call. In response, Google announced an addition to its online advertising platform: Call-Only Campaigns. In this post I’ll explain what it is and how to capitalize on the power of AdWords to the small screen.