Decisions Made with Data.
Improving your quality score in AdWords is one of the easiest ways to reduce how much you are spending per click. So, if your CPC is too high, instead of worrying about increasing your budgets you can focus on lowering your quality score because Ad Rank, the metric Google use for deciding where your ads are shown, is based partly on quality score.
Fixing Landing Pages To Boost Quality Score in AdWordsRead More
AdWords isn’t the only way to get your name on a search engine results page. If you want to cover the whole market you need to be on bing ads and Yahoo too.
If you want to run an cost effective, targeted, AdWords campaign you need to be fully utilizing the targeting options that Google gives you. One of the simplest ways to keep your campaign focused on where you want it is location targeting.
Recently we’ve been on-boarding a few new AdWords clients and during the process we noticed that a few of their questions were coming up again and again. So here’s our AdWords Frequently Asked Questions summary, explaining some of the main questions we find ourselves being asked about how to create a great AdWords account.
When you’re running AdWords campaigns it’s easy to get caught up in clicks and click through rate, forgetting that getting good statistics on your AdWords dashboard isn’t the end goal. The reason you’re running PPC ads is to find more customers and to do so these clicks need to be turning into conversions.
Don’t Forget The Landing Pages – AdWords Landing Page OptimizationRead More
Online advertising is constantly evolving in an attempt to keep up with the rest of the internet. In the last few years there has been a big push to create high quality content that looks natural whatever device it is viewed on. So Google’s latest innovation, Responsive Display Ads, is a way to make sure AdWords ads look good, wherever they’re displayed.
As the world gets smaller it’s useful to have a more international view on many things. Your paid advertising should definitely be one of them. The New York Post recently found that over 50 million people in the US could speak Spanish, with 1 in 5 Americans speaking a language other than English in their own home.
Having worked with countless different PPC accounts over the years there’s nothing more daunting than looking at an account and deciding you need to restructure it. Creating all new AdGroups, regrouping keywords and building new ad schedules is nobody’s idea of fun but sometimes it’s necessary if your business has added a new product line, or opened a branch in a different location.
As part of the ongoing AdWords evolution, we have started to see new column options popping up in some of the accounts we manage. As we’ve said in the past, taking care of your Quality Score is a vitally important part of running PPC campaigns on Google. So now, having the option to look at historic Quality Scores, can really help users see how their accounts are progressing.
Writing a great PPC ad requires a touch of genius and a lot of trial and error. As well as requiring your creative juices, you also have to follow a number of Google’s PPC editorial guidelines to make sure your ads pass muster.
