Do We Really Need Another App? I know what you’re thinking. You’re probably saying to yourself “just what I need… another messaging app.” Yup, having text messages, Whatsapp, Viber, Skype, Slack, Hipchat, Facebook Messenger, Hangouts and your phone carrier texting app isn’t enough. You really want to drain your phone’s battery by having another push …
News & Events
Find Out What’s Trending with Google Trends
Snapshots What’s Popular The big G recently announced an update to their Google Trends platform. A tool which helps users see what is trending online, and dig a little bit further into why in what country and what related terms are being searched for. From the article announcing the update, it is clear that Google …
Google Map’s New Companion
Never Walk Home Alone Google Maps partnered with an app development company called Companion to help your walk home to be safer. We all know that feeling you sometimes get walking down a street alone at night. Something spooks you. A car backfiring, a dark parking garage, a person walking behind you on the sidewalk. …
2016 Digital Trends to Watch
Digital marketing (and SEO) moves at an alarming speed. There are new advances such as emerging technology, refinement of data collection, and organic search criteria… all affecting how users interact with their devices and find information. For website owners and entrepreneurs, many of 2016’s digital trends are all about catering to how your customers – or …
Is Gen C a Demographic or Cultural Shift?
Terminology to Describe an Attitude Connecting with your audience is a fundamental part of your digital marketing strategy. If you’re using traditional generational or demographic age ranges, you may be missing a whole segment of the population. How we interact with our electronics is significantly changing the interaction between buyers and brands. And those behavioral changes …
HTTP/2 Release Notes
It looks like HTTP (Hypertext Transfer Protocol) is getting a major upgrade. The chair of the Internet Engineering Task Force (IETF) HTTP Working Group announced that a standard has been completed and it’s about to go through the editorial process before it’s officially published. In this post I’ll explain what the HTTP/2 news means to website performance in as few geeky terms as possible.
2015 Google I/O Lottery Dates
If you’ve ever attended a I/O event, you’ll understand why the registration process is such a hot topic. Prior to 2014, you set your alarm for 5am and hoped you could get through the ticket-buying process before the system froze or booted you out. In 2012 tickets were sold out in 20 minutes. The 2015 Google I/O registration dates have been officially announced. Read on to get tips on how best to secure this coveted event ticket.
Small Business Marketing Statistics
37% Without a Website. That’s just one of the surprising small business statistics that came out of our Google Partners Connect event Wednesday. Read on to find out that the number of California businesses without a web presence is even higher!
2015 Smartphone Statistics
We’re nearly halfway through the first quarter and news reports are coming out regarding the 2015 smartphone statistics and predictions. Let’s look at where we’ve been, what’s on the horizon for this year and its implications for marketing your brand on the small(er) screen.
Livestream Google Event in San Jose
February 11 – 9am Mark your calendar and RSVP now! As a Google Partner, we get access to Googlers and information not typically available to the public. We’re busy planning our upcoming Livestream Google Event, where we’re giving away digital marketing nuggets, Google swag and other goodies. Livestream Google Event Line-Up Two speakers will talk …