2022 is a few days old. Many marketers are putting the finishing touches on this year’s marketing plans. Yet, if the last several years have taught us anything, marketers need to be flexible and nimble. To help you anticipate 2022’s marketing trends and changing buyer behaviors, we’ve summarized data from multiple research sources to help you plan, strategize, and thrive in the new year.
News & Events
COVID-19 Reopening Frequently Asked Questions
As more and more communities reopen, marketers are switching gears with regard to their marketing messages. Over the last year and a half, B2C and B2B buying behaviors shifted. Some businesses underwent dramatic digital transformations while others simply made adjustments. Regardless, we’ve all had to review our marketing through the lens of changing needs and attitudes. The following are answers to frequently asked questions now that we’re emerging from COVID-19 restrictions.
How To Build a Website for Less Than $200
At Spectrum we’ve always been motivated in helping small businesses. We’ve often found that small businesses have budget constraints that come with running a lean or bootstrapped business. We’re not talking about SMBs here, we’re talking about micro businesses! Micro businesses are often sole proprietorships or those with fewer than five employees. After spending years thinking about this problem we think we’ve found a way to help them take advantage of the web.
Spectrum Named in San Jose’s Best 15 SEO Firms
We’re proud to announce that Spectrum Group Online has been named in the Best 15 SEO firms in San Jose! Digital.com, an independent review website for small business online tools, products and services released their Best SEO San Jose Firms of 2021.
2021 Predictions & Trends
‘Tis the time of year for looking backward and making predictions for the new year. Think tanks and research firms are prognosticating on trends as well as offering advice. By all accounts 2020 has been an historic year (I promised myself I wouldn’t use the word unprecedented as I think we’re all a bit tired of it). One client aptly described 2020 as a dumpster fire.
Spectrum Named Top B2B Company in California
At the Spectrum Group Online, we understand the importance of choosing a digital marketing partner you can place your trust in. That’s where we come in. We want to help your company grow by using ethical digital marketing tactics.
Emerging Data Protection Concerns For A Remote Workforce
Working from home is here to stay. Throughout the past months, many companies are realizing that increased health and safety are not the only benefits to having employees stay at home—they are also seeing new ways for employees to have added flexibility and convenience while still maintaining the same, or in some cases greater, productivity. Now, employees are no longer using computers within internal company networks, but they are nevertheless working with the same sensitive information they were handling in the office. All of this contributes to an increased risk of data hacks and security breaches and alters how employers should address data privacy.
Emerging Data Protection Concerns For A Remote WorkforceRead More
2020 Marketing Planning: Predictions from the Latest CMO Survey
Keeping Pace Marketing budgets are expected to increase by 8.7% in 2020. Surprisingly, this marks the highest increase in two years. So what are the marketing budget trends for next year? The latest CMO survey provides insights on how top marketers are planning for 2020. A Year in Review 2019 has been a turbulent year. …
2020 Marketing Planning: Predictions from the Latest CMO SurveyRead More
CCPA – What is the California Consumer Privacy Act? & do you need to worry?
Privacy online has been a talking point for a long time now and finally it seems that legislators have picked up on the topic in California by passing the California Consumer Privacy Act (CCPA). The CCPA will become law January 1st 2020. So, with four months to get ready, what do you need to know?
CCPA – What is the California Consumer Privacy Act? & do you need to worry?Read More
DuckDuckGo Attacks Google on Privacy
We often tell our clients that privacy on the Web is an illusion. In a series of videos, DuckDuckGo (DDG) nips at Google’s Achilles’ heel: user data collection for ad targeting. They also paint Facebook with the same brush with their filtering tactics. DDG released a video on five reasons not to use Google; it reiterates many points we already know. What’s surprising is how Google responded.