Products displaying at least five reviews are 270% more likely to get purchased, according to a Northwestern University study. So getting online reviews is big business. However, fake reviews are a growing problem. Earlier this year Amazon was investigated by a UK advocacy group; they analyzed hundreds of tech products to find false reviews were skewing searches for popular items. As watch groups crack down on brands displaying fake reviews, let’s explore the guidelines and costs to your online reputation.
Google has recently published some alarming information about its local SEO tool Google My Business. If your GMB account is managed by a person that had previously had a Google My Business account banned, your account could be in danger too.
Link building for local events is a great way to cultivate a natural link profile for your website. Yet, we find that many clients don’t understand the value of keeping event related pages active on a website. This post will share tips on how to leverage local events for search visibility and valuable SEO.
Recently we have been working with our clients to help them strengthen their local search visibility. Local SEO is very different from general SEO, and sometimes even contradicts it. Google announced in their recent AdWords and Analytics talk at the Google I/O summit that 75% of local mobile searches result in visits to businesses within one day and 28% of those searches resulting in purchases. So as local SEO is becoming more important than ever, check out our top tips.
Google are dipping their toes into the social media pool again with Google Bulletin. Bulletin is a local network designed to share local news, locally.
Today we’re taking another look at local SEO and some ways that you can make sure you’re top of the page in 2017. So while you’re still recovering from that New Year’s hangover take a look at the local SEO tips that will set you up for the rest of the year.
Making the Internet Local If you follow our blog, you’ll probably know by now that we’re fans of Yoast. The local SEO plugin is one tool we use to optimize our pages and blog posts. So when we saw they were releasing an app specifically designed to help with local SEO, we wanted to check it […]
New Product Unveiled Google My Business is a recent unveiling that will impact the online marketing world. This platform has replaced Google Places and is still completely free to use. If your business previously used Google Places, then your account has automatically been upgraded to Google My Business. If not, you can sign up and be […]
Reaching Out to Nearby Customers Local SEO is becoming more important to business success. There are 5.9 billion searches a day using Google. Some — if not many — of those searches are being conducted by users in your local market who are looking for information about products and services. The best way to ensure […]
Free Local Tool that Impacts SEO Thankfully Google Places for Business is morphing and getting a face lift. Earlier this month Google announced that it is improving the interface, making it simpler and easier to navigate. That’s good news as many of our clients find this free tool confusing and technically challenging. Even with these upgrades, […]