I confess that I have a love-hate relationship with Flesch readability scoring as it relates to SEO Writing. We use several tools to optimize our content. Most SEO tools include a Flesch scoring component. While I appreciate the detailed information and suggestions each tool provides, I dislike that it rewards authors who write at the fourth …
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SEO Writing Introduction
SEO writing is different than marketing copy writing. When we on-board new clients they seem to be surprised at what’s involved in writing effectively on the Web. It’s not uncommon for us to see that they’ve simply lifted marketing brochure copy and plunked it on their website. Even if it has been professionally written, printed …
Blog Writing to Encourage Comments
7 Ways to Get Engagement Consistent blog writing is one way to build SEO juice. Getting comments on your blog tell search engines that you’re creating relevant content. Hopefully your website is building visitor traffic. Even so, you may not be getting the engagement you want or need. According to Neilson Norman Group, a user …
Blog Traffic: Attraction Factor – Part 1
The Reality of Getting Visitors to Your Site “Build it and they will come” may work for baseball stadiums. For driving blog traffic… not so much. Unless you already have a huge following on another platform, be prepared to build your visitor traffic over time. How much time depends upon a number of factors. Follow …
Content Marketing Readability Scoring
One important aspect of content marketing is readability. Killer content is great. Yet, if it’s written in a way that’s too difficult or too simplistic, you can lose your audience. There are readability scores that can help determine if your webpages or blog posts need to be rewritten. We use two tools to help cross-check readability as …
Content Marketing Writer’s Block
Ways to Overcome it Content marketing is the fuel that feeds your SEO engine. But what happens if you run out of gas, metaphorically speaking? Talk to any writer or blogger. If they’re honest, they’ll readily admit to experiencing writer’s block. Getting stuck — whether on the digital or paper page — is an all too common occurrence. …
In Business Reputation Every Customer Counts
Business reputation has never been so public. Just Google a restaurant name and there it is… comments by happy customers as well as unflattering complaints. Like if you search “Chipotle” on Yelp, you’ll see one comment that says “soggy tortillas, indifferent service, and cold meat.” Another comment says “Love Chipotle. Consistent, quality, mostly organic meats.” …
Hiring a Ghostwriter for Blogging
Tips For Finding a Perfect Match “I don’t have time to blog” is a common complaint we hear from clients and prospects alike. In the SEO world, fresh content is king. Without it rankings suffer. But what if writing is just not your thing? The good news is that you can hire a ghostwriter to keep you on …
Email Marketing Open Rate Metrics & Tips
Email marketing can provide a relatively steady drip to your sales funnel, but it hinges on your ability to understand and adapt to campaign metrics. Statistics such as open rate, click rate, unsubscribe rate and more can provide deep, useful insight into what customers on your email marketing list are actually looking for. By digging into …
Content Marketing & How To Videos
Adding Dynamic Content via Screen-casting If you’ve been working on content marketing for a while, adding unique and engaging blog posts to your website can become a dreaded chore. How many different ways can you say what your business offers? God forbid you post duplicate content, as big brother Google is watching. So what are …