For Humans & SEO When consulting with clients about creating copy for a website, they usually ask for our best blog content tips. How long should a post be? How many times should a keyword appear? In this post, I’ll share some real-world tips that will help you write first for your human audience and […]
NoFollow Links Guidelines
Guidelines to Follow Developing a website along with a linking strategy is an important part of reaching your target audience. Yet links can be a dangerous SEO practice if not done well. In this post, we’ll share some nofollow links guidelines as you travel on the path of informing others about your products or services. Click for […]
What Are Gmail Contextual Gadgets?
Google has signaled the end of Gmail Contextual Gadgets. Long live Gmail Ad-Ons. But what is a Gmail Contextual Gadget? And am I using any?
Instagram For SEO
Instagram is great for taking pictures of your dinner. Or adding a filter to make it look like you caught the sun while you were on holiday. But does it help your business? Here we’ll explain how to use Instagram for SEO optimization.
Call to Action Tips
Motivating Your Reader Whether you place it at the end of your content and string it in lights or embed it more subtlety on your page, everything you do online should include a call to action. That means you strategically lead your visitors to do anything from continue reading to buy now. Follow these call […]
Retiring Bing Sidebar Ads – Cleaning Up The SERP
Keeping Up With the Goggles This week Microsoft’s pay per click advertising platform has announced that they’re going to be removing ads from the sidebar. Bing Ads are very much AdWord’s poor relation when it comes to new features and innovations, but it seems they have now decided to remove their sidebar ads and make […]
SMB Marketing in 2018 – Time to Ask For Help?
Size Does Matter Small and Medium-sized businesses are under many pressures but the biggest are typically time and resources. There are only so many hours in the day, and unlike bigger companies, you have to be very careful about hiring too many members of staff. Much content written online about marketing is focused on companies […]
Are PDFs Mobile Friendly?
Making sure your content marketing is friendly for the small screen is now an essential element. For those businesses who use pdfs to share details like product specifications, you should be asking “are pdfs mobile friendly?” In this post, we’ll answer that question plus cover some tips to ensure that what you share is ready (and appropriate) for mobile users.
To Scroll Or Not to Scroll
Just a few years ago UX experts cautioned against website layouts or designs that made visitor scroll. There was this concept of “Above the Fold” which is a hold over from newsprint days. In this post we’ll explore what’s real and not in an era where your audience interacts on the small(er) and big screen (desktop).
White Paper Best Practices
Tips To Tempt Your Audience White papers are an excellent way to add a call to action (CTA) on your website. Perhaps your prospect isn’t ready to call you or hit the “Buy Now” button. Yet, they may be willing to share their email information in exchange for educating them. Here are three tips to […]