Testimonials are one of the best ways to convince new customers of your worth. Why should they listen to what you have to say? Of course, you think you’re great. But hearing that you’re great from your customers is a different story. So you need to build great testimonials to help tell your story from another perspective.
Having worked with countless different PPC accounts over the years there’s nothing more daunting than looking at an account and deciding you need to restructure it. Creating all new AdGroups, regrouping keywords and building new ad schedules is nobody’s idea of fun but sometimes it’s necessary if your business has added a new product line, or opened a branch in a different location.
Are You Following the Rules? When I explain White Hat SEO in a presentation, most prospects nod and agree with the theory of playing within the search engine optimization rules. Until the discussion turns toward results. Can you guarantee that I’ll be on page one for most of my keywords? How long will it take […]
One of the many things we love about WordPress is it’s versatility. If you’re looking for WordPress plugins that play nice together, this post is for you.
Sometimes it feels like Facebook is reading your mind. You think about an old friend and there they are on your feed talking about what they had for dinner! Or you check the ads on the sidebar and see tickets for your favourite band or sports team. But Facebook isn’t reading your mind. They’re just using the data they’ve recorded about you over time to make decisions based on what they think you want to see. However, this April at their F8 Conference they announced that reading minds is on their to-do list.
As the world gets smaller it’s useful to have a more international view on many things. Your paid advertising should definitely be one of them. The New York Post recently found that over 50 million people in the US could speak Spanish, with 1 in 5 Americans speaking a language other than English in their own home.
There’s No Easy Way Out When Google hits you with a manual penalty, you can expect lost organic search rankings. Your website traffic naturally becomes impacted by the lack of SEO visibility. Then, the dominoes start to fall… web conversions drop, new sales leads dry up, and revenue suffers. In my experience, there are no […]
Writing a good headline can make or break your blog posts. Your headlines appear on the search engine results page as adverts for your writing, either pulling people in or putting them off. So the minimal characters you’re allowed need to be used wisely to sell your content to as many readers as possible.
Google have recently given Analytics a spring clean. Since last year they’ve given the UI an overhaul, making it clearer and more intuitive as well as rolling out a fully redesigned mobile application. Alongside the ongoing AdWords updates, with the latest statement from Google saying everyone should have the new AdWords platform by the end of the year, Google really are pulling out the stops to make their systems easier to use and more useful.
Sales is a difficult job role to have. You get more doors slammed in your face than you get held open. If you’re trying to build links for your company then you’re working in a sales role in all but name. So, how do you do that effectively, choosing the right sites to host your links, without coming across as an overly pushy sales person and burning bridges?