While the concept of entities is not a new SEO concept, articles are popping up with more frequency. As search algorithms roll out updates with more sophisticated machine-learning, understanding what an entity is will help you connect content and search engines better understand your website.
COVID 19 Frequently Asked Questions
We’re helping many of our clients work through this uneasy time where COVID-19 is changing how they do business. The following are questions we’ve answered over the last several weeks.
Business As Usual Despite COVID-19
The situation with the Coronavirus continues to unfold at an unprecedented rate. We know this is a stressful and uneasy time for many businesses. First and foremost, the entire Spectrum team hopes that you, your family and your colleagues are safe. Secondly, we want to assure you that we continue to work on behalf of our clients. As a geographically distributed company — our team members all work from a home office — our work continues as usual. If you need to speak to us or need additional support, we are literally a phone call, Google Hangouts or Zoom meeting away.
What’s the Google BERT update? & Can You Optimize For It?
Google has updated their search algorithm. Again. This time it’s called BERT. Ernie is nowhere to be seen. So what is Google BERT? What is natural language processing? And how does it affect your website’s visibility in organic search? These are all great questions, ones we’ll answer and provide context as to what’s on the SEO horizon.
Google’s Secure Cookie Policy – SameSite=None
In February 2020 Google is rolling out Chrome 80. This update comes out around the same time as similar updates from Mozilla and Microsoft. All of the updates are going to be making security-focused changes. But this time some of those changes will be focused on cookie settings. So let’s see if it’s going to change how your site works.
Google E-A-T: Stay Up-to-Date and Ahead of the Curve
Google E-A-T Overview E-A-T is a relatively new SEO-based acronym that’s generating a lot of buzz in the digital marketing cosmos. But what exactly is E-A-T? The truth—algorithmically speaking—is complex. Yet some of the core elements that marketers can leverage are actually straightforward and non-technical. Ready to Talk? Let’s start out with the basics. Google […]
Video Guide to Utilizing Google Ads Location Extensions
Generating foot traffic online can be tough. So the quicker your customers know your location the better. One of the quickest ways we’ve found to do that is using PPC ads and location extensions, or as it’s sometimes known Geo-PPC. A lead can be looking at Google’s search engine results page one minute and checking out your location the next. No steps in between to get lost (figuratively or literally). If you want more store visits from your ads, it’s time to learn about location extensions.
Fake Reviews Can’t Be Ignored – How to Save Your Online Reputation
Products displaying at least five reviews are 270% more likely to get purchased, according to a Northwestern University study. So getting online reviews is big business. However, fake reviews are a growing problem. Earlier this year Amazon was investigated by a UK advocacy group; they analyzed hundreds of tech products to find false reviews were skewing searches for popular items. As watch groups crack down on brands displaying fake reviews, let’s explore the guidelines and costs to your online reputation.
Google Search Console Introduces a New Messages Feature
Google Search Console (GSC) is one of the most important tools for keeping your website’s SEO on track. Missing any notifications or updates from Search Console can be pretty costly. If you’re anything like us, email notifications often get lost—and automated alerts end up at the bottom of our to-do list (if we even really see them at all). That’s why Google has made Search Console management more efficient by adding a notification center.
2020 Marketing Planning: Predictions from the Latest CMO Survey
Marketing budgets are expected to increase by 8.7% in 2020. Surprisingly, this marks the highest increase in two years. So what are the marketing budget trends for next year? The latest CMO survey provides insights on how top marketers are planning for 2020.