Design is a topic that everyone can have an opinion on. While you might not have everyone in the office giving you an opinion on how your website’s About Us page is worded, you can bet if you change the design of the page you’ll get a bunch of people telling you it looks “great” or “ugly”… So here are some common web design mistake we often see and how to avoid them.
Livestream Indexing API – More Structured Data
As internet speeds have increased so has the ability to watch video online. For most of us in the US, gone are the days of pausing a YouTube video to wait for it to load. With this increase in internet speed, and improvements in technology, we now have the ability to watch live events via the internet. As livestream content is becoming increasingly popular Google have created an indexing API allowing companies to better advertise their live content.
New Types of Structured Data Q&A Pages – Google & Schema
As Google continues to promote schema, the SEO framework, going into 2019, they have announced that a new type of structured data has been added to their search engine results page, allowing companies that have Q&A sections on their site to display questions and multiple answers directly on the SERP.
Unique Images – Ranking on Google Images
By now, If you talk about ranking on Google people have a pretty good idea what you’re talking about. They imagine that your website will be at the top, or close to it, of the search engine results page. You’ll see a short blurb advertising the site and a title. But there is another way to rank on google… with unique images.
Google Doesn’t Index Redirects
Sometimes you know something and it just slips out of your mind. You know you know it, you just lost it somewhere in the back of your memory. Well, this is the feeling we had this week when Google’s John Mueller reminded us about redirects and not-index pages.
How to Get Leads From Your Affiliate Program
One of the best ways to get customers it through a personal recommendation, but setting up a system that can generate regular referrals can be difficult, so one way to simulate this type of situation is by building a community of affiliates that will help promote your business, and, hopefully, send customers your way.
Checking In With AMP – Accelerated Mobile Pages – Spectrum Group
You should be aware of Accelerated Mobile Pages by now, but if you aren’t it’s time to take another look at them because mobile speed and ease of use is become more important than ever. So, when we saw a great post in the Google Product Forums outlining the most frequently asked questions about AMP we thought we’d break it down.
Screaming Frog & API – It Just Got Better
Screaming Frog is one of our favorite tools when it comes to carrying out an SEO audit on a website, or if we’re looking to check on how a site’s content is performing. So, when we saw that it’s just got better, we were very excited.
How to Promote Your Video, Without Paying
Making video content is a time consuming job. But a well crafted video can do great things for your business whether it is offering a window into how your company works, or just describing the products that you sell. However, after putting all that effort into producing a video, you want people to watch it, right? Well, here are some ways to get people watching your video (without having to use paid ads).
What is Target Impression Share?
Having spoken about AI earlier in the week, we’re back looking at the robots again today with Google Ads new smart bidding strategy. Google have been using AI to help their PPC customers get the best value for money, or performance, for some time now, so it’s an exciting time when they announce a new smart bidding strategy; target impression share.