“Does anyone actually click on these adverts?” This is a common question I hear when I discuss AdWords, or any PPC advertising, with someone for the first time. The answer is a resounding ‘yes’ of course with Google tracking over 4 billion store visits from clicks on their ads. But not every click leads to a conversion and there are plenty of clicks that aren’t even intentional. So how does Google stop accidental clicks?
Interviewing an AdWords Agency
Vetting for Credibility & Performance Finding the right search marketing (SEM) manager or AdWords agency takes research. To help you find the best match for your business, we found that asking some very specific questions can avoid disappointment. The following questions should make your interviewing list as the answers will help you discern the seasoned professionals […]
How to Create Social Engagement
Getting quality engagement on social media is the holy grail of anyone who’s responsible for managing their companies online presence. Creating and publishing content is a challenge, but the real challenge is getting consistent engagement from your readers or followers.
How Having Too Much Choice Changes SEO & Content
We have now reached information overload. If you want to find the best car for your situation and you type something like “Best family car” into Google you’re presented with a front page full of useful, relevant, information from respected sources. On my front page (note: I am from the UK and not based in the US, so my results will be different to a searcher inside the US) I see whatcar.com, carbuyer.co.uk, bussinessinsider.com, autoexpress.com and a number of other results. All of these links are (in my opinion) reliable and trustworthy.
SEO Writing Template
SEO Friendly Creating Content SEO writing is fundamental to building a website’s ranking with the various search engines like Google, Yahoo, and Bing. In general, writing for SEO is a complex and iterative process. By publishing relevant content, consistently over time, you build your business’ online visibility. If you’re new to SEO writing or just want […]
Making Your Site Mobile Friendly For The Mobile Index
With the news that Google will soon be splitting their index, separate mobile and desktop search results, even more focus has been put on optimizing your content so it’s accessible on mobile devices. Here are some quick points on how to make sure your site is as mobile friendly as possible.
Search Console and Content – How to Get More Content Ideas
In the never-ending content creation battle finding inspiration or focus can sometimes be difficult. So, when you find your well of inspiration has run dry check out your website’s Search Console. Search Console gives you a great deal of interesting SEO information, but if you’re looking at that data from a different perspective it can also give you the ideas you need to get writing.
AdWords Frequently Asked Questions
Recently we’ve been on-boarding a few new AdWords clients and during the process we noticed that a few of their questions were coming up again and again. So here’s our AdWords Frequently Asked Questions summary, explaining some of the main questions we find ourselves being asked about how to create a great AdWords account.
Heat Maps for Website Insights
In order to effectively optimize a page or website, you need data. While Search Console and Web Analytics are fabulous sources of intel, I’ve found that granular information is often necessary. For example, what page elements draw a visitor’s attention? Is there a difference in how content is consumed via mobile versus tablet? Using heat maps to analyze actual usage behaviors can help drive optimization decisions. Otherwise, you’re guessing what works.
Phubbing & Other Mobile Behavior
You know not to leave your phone’s ringer on in the theater, but are you unintentionally phubbing (phone + snubbing) among friends? As mobile technology becomes more prevalent in our society, it becomes easier to commit a faux pas with your mobile device, annoying or insulting others around you. Since this technology is still relatively new, proper etiquette hasn’t caught up. Here are a few examples of bad mobile behavior that makes you stand out – and not in a good way!