One of the biggest pieces of SEO news over the last few years has been that Google is planning on splitting their index for mobile and desktop searches. Putting mobile first has long been a Google goal and this further promotes that idea that mobile browsing is the future of the internet. So now, almost a year on from their announcement it looks like the mobile first index has started to go live!
Instagram is great for taking pictures of your dinner. Or adding a filter to make it look like you caught the sun while you were on holiday. But does it help your business? Here we’ll explain how to use Instagram for SEO optimization.
If you’re considering Search Engine Marketing, you may have some concerns before plunking down your marketing dollars. We thought we’d answer some of the most common AdWords questions. While it may be too late to start in time for the Holiday eCommerce season, it’s not too late to begin planning your 2014 campaigns.
SSL (Secure Sockets Layer) is an internet standard security technology for creating an encrypted link between a web server and a web browser. Once created this link makes sure that all data passed between the web server and browsers remain private and integral. If you’re taking online transactions, you need to have SSL running on your site.
While SEO is incredibly important and something to implement into your online marketing efforts, it’s easy to make SEO over-optimization mistakes if you’re not careful. Even if your intentions are good, Google’s algorithms are prone to penalizing some sites and you may find yourself in “time out” if they think you’re trying to game their system. Here are some common mistakes to avoid.
If you want to use content marketing to help generate customers for your business then you need to make sure you have carried out content mapping on all pieces of content that you plan on using as part of your sales funnel. Find out how not to get lost with content mapping here.
If you use AdWords you should already know that Google’s PPC platform will let you go over your daily budget occasionally if it thinks it can get you a click. In the past, you could spend over 20% of your daily budget, with AdWords aiming to correct the overspend by the end of the month. But now you can spend 200% of your daily budget, again with AdWords fixing the overspend by the end of the month.
Choosing the right domain name for your business is tough. You don’t want to make the wrong decision and find yourself changing your domain name once you’ve picked one. Having a relevant, easy to remember, URL can be the difference between a successful website, and an unsuccessful one. So how do you pick a dominant domain name?
Worth 1000 Words When you’re blogging, you might not give much thought to images. After all, it’s your words that are most important, right? They help your ranking and will convince your visitors to become customers. But, while a weak post won’t be saved by image use, you can give your posts and search engine visibility […]
Digital marketing and metrics go hand in hand. But deciding which ones to monitor is a hard decision. Learn which key metrics you should be watching now.