For Processed & Unhealthy Sites In the world of SEO, there’s a lot of confusing terminology. That includes terms like spamdexing. This is one SEO practice online marketers must understand in order to avoid roller coaster rankings and manual actions. Spamdexing is a catchall term for a number of different things, including keyword stuffing and referral […]
What Are Paid Links?
As a White Hat SEO practitioners we have been pretty vocal on why you should follow Google’s webmaster guidelines. This really applies to link building and not amassing paid links. Paid links are a dangerous SEO strategy designed to artificially boost your ranking by paying other sites to link to your content. So how can you make sure your links aren’t damaging your SEO.
AdWords for In-Store Sales
Evolving Pay Per Click Measurement The ability to tie online advertising to conversions is essential to understanding the performance of marketing campaigns. But as the sophistication of smartphones (and of Google’s AdWords) have increased, the value of online marketing has grown from just a tool to promote online sales, to one that can drive in-store […]
Is Social Media Hurting Your Business Communication?
Social media has helped to revolutionize many businesses, giving customers a direct contact with brands. But there are some downsides to the social media revolution. One of which is private social communication between customers and staff. By private social communication we mean the process of sharing work related content on a platform that isn’t specifically related, or attributed to work.
What is Negative SEO?
Defending Your Website Following Google’s quality guidelines is not enough… you also have to watch out for Negative SEO. In this post I’ll explain what it is and what you need to do in order to protect your website and make sure you have a healthy link profile. Click for a free 30-minute consultation » […]
Build An SEO Strategy With 5 Questions
A lot of writing on SEO speaks about SEO tactics. Talking about how to improve your CTR or get more social shares is very common, but the strategy of how to get that to happen is not. In this post we will discuss the 5 questions you need to ask to help you build a robust SEO strategy.
Apple Changing How AdWords Does Conversion Tracking
This month Apple are going to be making some changes in an attempt to protect users of their Safari browser. In September they’re going to launch a new feature called Intelligent Tracking Prevention. Because of these changes to online event tracking Google have decided to change the way their AdWords conversion tracking works, to ensure […]
A Content Marketing Strategy Tool
Editorial Calendar Provides Focus Creating a content marketing strategy can be a very daunting task. After a lot of trial and error, I’ve come up with a formula for an editorial calendar that has many pieces of a content marketing strategy document. It’s a living document that evolves over time. In this post, I’ll explain the features […]
Changes to Ad Rotation Settings
A/B testing is a big part of creating a successful PPC account. If you’re running Ads on AdWords you need to have a minimum of two variations for each Ad Group so you can see what is working and what isn’t. Google are well aware of this and to help their users they have a number of ad rotation settings. But at the end of this month, they’re going to change slightly.
Visitor Recordings for On-Page Optimization
In Your Users’ Eyes You’ve picked the perfect keyword. You’ve written the perfect page. Yet your Web Analytics isn’t painting a rosy picture. High bounce. Low time on page. Zero conversions. What’s a digital marketer gonna do? First, examine a heat map to get a view of what users actually see (and scroll to) on their […]