The WordPress 6.3 update includes over 170 performance updates. One improvement aims to solve site speed problems caused by Largest Contentful Paint (LCP), a metric that measures how long it takes to load the largest image or text block. Site speed poses a problem to website owners because it affects how visitors experience your site. …
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Clutch Names Spectrum as Top Game-Changing SEO Agency
SEO — The Key to Online Success SEO, short for Search Engine Optimization, is a big industry in the digital space. SEO strategies often involve content, user experience, and site development principles to help websites, campaigns, and social media profiles as ways to succeed online. From improving rankings to boosting revenues, SEO is essential to …
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User Experience: Why is UX Important for Business?
How does it benefit businesses to consider the user experience? From a practical standpoint, business owners want their website to be their 24/7 sales force. It should quickly convey who they are, what they offer, why they are the best choice, and then inspire action.
48% Increase in Leads with AI Bidding, Gated Content & Keyword Cleanup
Our client reached out to us to ask for help in optimizing their Google Ads account. After an account audit, we gave our recommendations utilizing AI-powered automated bidding, gated content, and keyword cleanup. Within several months, the account’s performance improved.
Transitioning from an initial project, we now manage the account to continually optimize the campaigns and improve results.
48% Increase in Leads with AI Bidding, Gated Content & Keyword CleanupRead More
84% Faster Download Speed: A Website Success Story
Before we did the migration, we had a load time of 3.1 seconds which is beyond Google’s recommended speed of under two seconds. After the migration, our new loading time became 499 ms, less than half the original speed.
Data Security & Privacy: Controlling Your Data
The power of digital marketing tools is tracking performance over time with useful reports. No data = no insights. Don’t be left guessing because your data is in someone else’s hands.
Spectrum Group Tops in Top 12 Best SEO Agencies in Sunnyvale 2023
Spectrum Group maintains 5 out of 5 stars in professionalism, including responsiveness, friendliness, helpfulness, and attention to detail. As we continue to grow our expertise in SEO, PPC advertising, and analytics, we hope to find more client-partners who value decisions made with data and results delivered with integrity.
Spectrum Group Tops in Top 12 Best SEO Agencies in Sunnyvale 2023Read More
Deindexing Issues this 2022 (& How to Solve Them)
Google never promises to index all pages of a website. At some point, we may never really get a piece of content (either a web page or blog post) on the index at all. Still, we know there are things we can do to raise our chances. Here are eight ways to help your pages get indexed.
B2B Content Marketing Trends for 2023
Mediafly found a 94% increase in their content views from using interactive content compared to traditional static content. So what does interactive content look like? It will involve using clickable table of contents, interactive ebooks, quizzes, assessments, and widgets.
Digital Marketing Trends 2023
SEO, content marketing, and building a robust online presence are still effective. 77% of B2C marketers report using these tactics compared to 66% of B2B marketers.