Google has announced that site speed is officially a mobile ranking factor. Since splitting the index a mobile focus is needed to get your sites ranked.
How To Manage Multiple WordPress Websites
Managing a WordPress website is relatively straightforward. Your biggest worries are making sure that when one part of your site is updated, it doesn’t break all the other parts. However, when something does go wrong, it usually goes wrong in a big way. Sites crashing, slow loading times and huge security risks can be only moments away if your site isn’t properly looked after. So, managing multiple WordPress sites, like we do at Spectrum, must be a huge headache?
New Year New Google Analytics Update
New year, new Google Analytics. Google has recently given their old web analytics tool a fresh lick of paint that aims to give marketers more tools to understand their web traffic. We saw the AdWords late last year that AI and machine learning were being given a bigger role, and the same is also true of Google Analytics. So let’s see what’s new for 2018.
How to Interview a Website Designer or Developer
Finding the right Website Designer and Developer for your business requires knowing what questions to ask and the success factors you’ll use to judge the finished product. To help CEOs and marketing managers effectively interview web designers and developers, we’ve created a list of 7 questions to the help you find the right consultant when updating or completely redesigning a company’s website.
4 Must-Follow Landing Page Design Principles To Get More Sales
All too often we see our clients spend hard-earned money on PPC campaigns but are unhappy with the results. Or worse, they’re happy with the click-through rate but don’t realize they are spending too much on mediocre results. Why? Because they aren’t thinking like a visitor and it shows in their landing page design.
4 Must-Follow Landing Page Design Principles To Get More SalesRead More
Google Maccabee – Google Algorithm Changes
Google gave us all an early Christmas gift when they updated their search algorithm. Find out what has happened after the Maccabee update.
PPC Quality Score Factors
What’s Important to Google & Your Audience If you’re using Google AdWords to drive qualified traffic to your website, you absolutely need to understand Quality Score. It affects how much you pay-per-click. It’s also a window into how well an ad is attracting your target audience. In this post, I’ll explain Quality Score factors and …
HTTPS for Search Ranking
Earlier this week at SMx, a panel discussed the merits of HTTPS (Secure Hypertext Transfer Protocol) for search ranking (SEO). Google Webmaster Trends Analyst, Gary Illyes, shared insights on why secure search is getting more attention in the algorithm. We’ll explore what it means to organic search.
Google Polls – Voting on the SERP
Google has started testing polls on the front page of the SERP for heavily searched keywords. Find out what Google Polls could mean in the future.
Google Looker Studio (formerly named Google Data Studio)
Keeping track of your businesses online health is getting increasingly difficult because of the sheer amount of information available. Even if you only look at data from Google Analytics and Search Console then it’s still difficult to quickly and easily check how you’re doing before getting lost down a rabbit hole of marketing metrics. This is where Google’s Data Studio comes in.
Google Looker Studio (formerly named Google Data Studio)Read More