Another big search algorithm seems to have been rolled out by Google recently. While updates happen semi-regularly the changes made are typically fairly small. This recent update, however, is an update to the core of Google’s search algorithm and as such, the search engine results page has seen a few changes.
301 Redirects to Safeguard SEO Equity
301 redirect best practices, especially when rebranding a website or consolidating domains, is critical in retaining hard-earned SEO equity.
Mobile Site Speed Tester Tool From Google
As mentioned earlier in the week, Google is pushing their ‘mobile first’ concept pretty hard at the moment. As such, it’s great to see this new mobile speed testing tool they’ve just launched. Speed is a big part of the mobile experience, so a few seconds can make a big difference when you’re trying to get customers on their phones.
Optimizing LinkedIn for Your Business
LinkedIn is the most often neglected social network when it comes to businesses, but if you’re a B2B business then you can’t afford to ignore your LinkedIn profile. Building a robust LinkedIn profile can be a great tool for sending visitors to your website and for keeping in touch with existing customers. So take a look at these tips on how to make the most from the professional social network by optimizing LinkedIn.
Are You Ready for Mobile First Indexing?
As you may have heard, Google is going to be splitting their index soon so mobile websites and desktop websites are ranked differently on the search engine results page. While nobody is 100% sure how much of a change this will actually make, it pays to be careful. So, how can you make sure your website is ready for mobile first indexing?
Is Keyword Cannibalization a Sin?
Keyword cannibalization is one of the last SEO Taboos. So let’s take some time to talk about it, and if you still need to worry about it.
SEO Plugin Updates – Yoast 6.3
Yoast 6.3 is here. Our favorite SEO plugin has been updated. Find out what’s new in and what’s been removed from the top SEO plugin for WordPress.
Is Automated Bidding Killing Manual Bidding?
Automation is creeping slowly into most aspects of our lives. From self driving cars to turning the lights on when you walk into a room, small processes are being automated all the time. Online marketing is probably ahead of much of the world in this regard, with automation having been in fashion for a while now, with products like Marketo leading the way.
Google Bulletin – Local News from Google
Google are dipping their toes into the social media pool again with Google Bulletin. Bulletin is a local network designed to share local news, locally.
Is Data Science Killing Marketing?
Marketing has long been the poor relation in comparison to Sales. But recently things have evened out a little, but is data science now vying for the crown?