Trending & Cultural Interpretation Keyword Research also includes trending information. Building a site on a dying keyword or choosing keywords that have killer competitors makes no sense. By using an analytic approach, the research should cross-reference trending insights as well its potential benefit (number of total searches divided by the competition). We use Google Insights …
Keyword Research: Bedrock vs Quicksand Part 1
Keyword research is a fundamental component of an integrated online presence. Without a strong SEO foundation, it’s like constructing a building on quicksand rather than anchoring it securely into bedrock. Most of our clients want to increase traffic driven to their website so they have a chance at online sales conversion. Low traffic volume means fewer …
Link Building: An SEO Power Tool Part 4
Good Quality Links But Worthless Anchor Texts You got a great quality inbound link from a reputable and quality website. But alas the anchor text says “click here.” What a waste of your link building efforts. Having keywords or your brand name in the anchor text gives your link valuable SEO juice. Use a link …
Link Building: An SEO Power Tool Part 3
Buying & Exchanging Links Are a No-No It may be tempting to go out and buy a link. Beware of sites where links are “buyable” as they will most likely provide low-quality traffic, if any at all. What you want are links from sites that are related to your industry and can actually send prospects …
Link Building: An SEO Power Tool Part 2
Managing Your Link Building Efforts A backlink is another term for an incoming or inbound link. You — or your webmaster — will want to measure and manage your inbound links. One low tech way is to use a simple spreadsheet. However, as the popularity of your website increases, a spreadsheet will get cumbersome and …
Link Building: An SEO Power Tool Part 1
Link building can be an extraordinary SEO powerhouse. But many businesses don’t understand how to use it to their best advantage. In this multi-part series, we’ll explain: 1) how link building is a critical factor in SEO ranking, 2) what to look for in managing links and 3) common mistakes to avoid losing valuable SEO …
Website Design for Financial Advocate for Seniors
Refreshing A WordPress Website’s Design Minda’s business had matured and evolved since launching a WordPress website in 2010. This project entailed a complete website design update. The end result was simple yet elegant that reflects Minda’s brand as well as the breadth and quality of services she provides. Each page was edited and optimized to …
SEO Penalty for Going Overboard
For us White Hat SEO Practioners, Matt Cutts‘ announcement about Google’s plan to launch a new over-optimization penalty was music to our ears. For our clients who do everything by the book, this is great news as they’ll have a better chance for ranking higher in Search Engine Results Pages (SERP), drive organic search traffic to their …
Spectrum Snippet: Google Analytics Update Explained
One of the things we really like about Google Analytics is their commitment toward continuous improvement. They recently unveiled changes to some favorite reports that are worth mentioning. Customized Features You can now tweak predefined reports into a custom report. This allows you to save a custom report format and pull it whenever it strikes your …
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Schema.org: A SEO Trick or Secret Weapon?
There’s a stealth SEO practice out there, and most businesses don’t know what it is. Schema.org refers to a relatively new microdata format. When search engines like Google or Bing visits your website, it actually records or indexes the text, image descriptions and headings. It then compares that information with a number of incoming links …