Last Updated on August 5, 2020
To Fill Your Content Marketing Needs
Outsourcing portions of content marketing can be a smart business decision if internal resources are stretched thin. the good news is there are dozens of blog writing services available. The key is to match your copywriting needs to the right freelancer(s). Services such as TextBroker, Writer Access, and The Content Authority let you place orders that are filled by hundreds of copywriters, giving you access to fast, affordable content. Blog writing service providers like Constant Content let you peruse and purchase pre-written content. Before you outsource your writing needs, keep these tips in mind.
Understand What You Need
Before buying content, make sure you understand what you need. Make decisions about desired style and format, especially if several people will be working with writers. By establishing your criteria – like a journalistic or conversational style — ensures a blog maintains a cohesive tone even when posts are written by multiple writers. For example, do you own research about:
- what length of post is best
- what keywords will drive desired website traffic
- what structure each web page or blog post should follow
Know What the Blog Writing Services Offer
Make sure you understand what the various blog writing services offer. Some may be known for specific services or specialties. For example, The Content Authority specializes in fast turn around times, especially for basic SEO articles. Text Broker does the same yet offers affordable rates for content with decent grammar. Sites like Writer Access and Zerys provide the ability to communicate and build relationships with individual writers, which can make long-term content plans more conducive. Research several blog writing providers and opt for the service that best meets your needs. You can also use more than one content service if your needs vary.
Provide The Writer with Good Instructions
Providing clear instructions is the easiest way to ensure you get the content you want. Make sure you include details like:
- how you want keywords used
- whether you want structural elements such as headers or bullets
- provide some basic guidelines about style and tone (e.g., 1st person vs. 2nd person)
We recommend establishing content templates and guidelines to streamline the content generation process and consistency (e.g., tone, acronyms) across your copy. Providing examples of blogs and reference materials help your writers deliver great content that meets your business needs.
Develop a Relationship
Don’t give up if the first writing assignment isn’t exactly what you want. Most blog writing services allow for revision requests. Provide clear feedback on where the writer went wrong. If you’re polite and reasonable, most writers will jump through hoops to get your content up to par. Once you’ve gone through that process on one or two pieces, it’s likely the writer will be able to provide what you are looking for on all future assignments, making your life much easier.
Have you used blog writing services? What’s been your experience?