Using Search Console To Write Your Content
In the never-ending content creation battle finding inspiration or focus can sometimes be difficult. So, when you find your well of inspiration has run dry check out your website’s Search Console. Search Console gives you a great deal of interesting SEO information, but if you’re looking at that data from a different perspective it can also give you the ideas you need to get writing. See what we have to say about Search Console and content.
Top ranking pages
Search console allows you to see which of your pages are the best ranking, so you can see which topics you are already performing well for. If this information is good and you like what you’re ranking best for, it gives you a sign to improve those pieces of content, or focus on those keywords. If however you don’t think your best ranking pages are for the right things, then it helps to highlight areas where you should strengthen where you need more, or better, content.
On site search
One mine of content ideas that is very rarely explored is the on site search of your website. Firstly, If you don’t have an on site search, then you should get one as it’s not only a useful resource, but also makes your site easier to use.
If you do have an on site search you can use it to find out what people are searching for on your website by checking your search console. The report gives shows you exactly what visitors to your website actually want to read. If you see something coming up again and again, then write about it and make sure your on site search can find it easily. It also highlights if you have any navigation issues with your site.
Best performing blog posts
Another insight you can get from search console is which of your blog posts has performed best in the past. If you see one blog post constantly pulling in more visitors or ranking well, then perhaps you should revisit that blog post and update it. Or create other content that is related to that topic so you can build our your expertise in that area.
Search Console and Content
Using search console to help you write content requires you to think a little when looking at the data. But the three basic points above have helped us to create some of our most viewed and commented blog posts. In All the President’s Men they said to “Follow the money”, but at Spectrum we say “Follow the traffic” and you will be sure to create great content.
How can we help?
Do you need help seeing the link between Search Console and Content? What does your data say in Search Console?
We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.