3 Powerful Types of Digital Content Online content influences buying behavior. We also know that content is SEO currency; there’s a correlation between quality content and visibility in organic search. But not all online content is created equal. Nielsen recently published a report about what the most powerful types of digital content influences consumers’ buying …
Blog
Marketing During the Holidays
The Black Friday and Cyber Monday hype seemed to morph into Cyber Week. Anybody else’s inbox inundated with Cyber Deals? It raises the question as to the effectiveness of marketing during the Holidays. Retailers, especially those who need to cash-in on the flurry of holiday spending between mid-November and New Years, are expected to spend …
Keyword Research: Bedrock vs Quicksand Part 2
Trending & Cultural Interpretation Keyword Research also includes trending information. Building a site on a dying keyword or choosing keywords that have killer competitors makes no sense. By using an analytic approach, the research should cross-reference trending insights as well its potential benefit (number of total searches divided by the competition). We use Google Insights …
Demystifying the SERPs
If you’ve been working on your business’ SEO for a while, no doubt you’ve heard the acronym SERP a zillion times. Literally, it stands for Search Engine Results Page. But that is not enough, because the real meaning lies in the SERPs contents, and in how they were chosen to be SERPs. Every search engine …
Business Networking: Part of An Online Sales Strategy
Are you missing out on great business networking opportunities? Many business owners do just that by focusing solely on online sales efforts while ignoring offline person-to-person engagement. We believe you need a balanced lead generation approach, and there’s a direct link to strategic networking and online stats tracked by Web Analytics. The thought of face-to-face …
Business Networking: Part of An Online Sales StrategyRead More
Is Gen C a Demographic or Cultural Shift?
Terminology to Describe an Attitude Connecting with your audience is a fundamental part of your digital marketing strategy. If you’re using traditional generational or demographic age ranges, you may be missing a whole segment of the population. How we interact with our electronics is significantly changing the interaction between buyers and brands. And those behavioral changes …
B2B Content Marketing Trends for 2023
Mediafly found a 94% increase in their content views from using interactive content compared to traditional static content. So what does interactive content look like? It will involve using clickable table of contents, interactive ebooks, quizzes, assessments, and widgets.
Facebook Algorithm Changes
Good or Bad For Business? Businesses that drive awareness and website traffic through social media may be concerned by new Facebook algorithm changes that target so-called Like-Bait posts. In fact, the updates may make it easier for relevant businesses with strong social media campaigns to connect with audience members. What is Like-Baiting? Like-baiting is the …
Are Divi Themes Bad for SEO?
We’re seeing a surge in new installations of WordPress websites using divi themes, a framework that “simplifies” the development process. Many clients aren’t aware of the lasting implications for their business. Love it or hate, let’s look at what divis do, the benefits, the drawbacks, and what it means for SEO. Then you can decide.
Tips to Using Blog Writing Services
To Fill Your Content Marketing Needs Outsourcing portions of content marketing can be a smart business decision if internal resources are stretched thin. the good news is there are dozens of blog writing services available. The key is to match your copywriting needs to the right freelancer(s). Services such as TextBroker, Writer Access, and The Content …