There was quite a lot of buzz around Google Plus One when it launched last August. Many of our clients groaned at having to learn yet another Social Media platform. With 90+ million users, the jury is still out whether Google will catch-up to its rival Facebook. Even so, Plus One (+1) has had a …
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Website Images to Fit Any Budget
Finding website images can be a daunting and frustrating task. Even if you’ve set aside a reasonable budget, locating the perfect picture for your post can be problematic. But without them, your site can appear bland (at best) or drive visitors away because text is overwhelming (at worst). Here are some sources we use to …
Spectrum Snippet: Google Analytics Update Explained
One of the things we really like about Google Analytics is their commitment toward continuous improvement. They recently unveiled changes to some favorite reports that are worth mentioning. Customized Features You can now tweak predefined reports into a custom report. This allows you to save a custom report format and pull it whenever it strikes your …
Schema.org: A SEO Trick or Secret Weapon?
There’s a stealth SEO practice out there, and most businesses don’t know what it is. Schema.org refers to a relatively new microdata format. When search engines like Google or Bing visits your website, it actually records or indexes the text, image descriptions and headings. It then compares that information with a number of incoming links …
Email Marketing: Insights & Trends
An optimized email marketing campaign can make the difference of hitting a business’ revenue targets… or not. To help maximize your efforts in nurturing new sales leads or reselling to current customers, we looked to MailChimp as they are a champ at sending e-newsletters and email marketing campaigns. Based upon research data from 5.6 million campaigns and …
Marketing to Youth: 3 Things Businesses Need to Know (Part 2)
The second of a two-part post about marketing to youth and what businesses need to know. Let’s get to it… 2. Target Social Media To successfully market to youth, it is essential to stay up-to-date on the latest trends. Facebook was the second most visited site in the US in 2011. Also in the top …
Marketing to Youth: 3 Things Businesses Need to Know (Part 1)
Marketing to youth is a lucrative business move as there are approximately 22 million teens in America. These teens carry the money to pay for your products generally do not consider their finances as intensely as their working parents. Over 95% of teens have access to a computer and last year young shoppers spent nearly $200 billion. …
Effective Blog Writing: 3 Key Ingredients
One of the ways to improve your business’ SEO ranking is to post new, original and optimized content relevant to your target market. Blog writing is a great online marketing tactic that fits into an overall SEO strategy. According to HubSpot, businesses that blog at least 20x per month generate over 5x more web traffic …
Social Media Management: 8 Things Businesses Need to Know Part 3
At last! The final installment of 8 things businesses need to know about social media management (see part 1 and part 2 to catch up on the conversation). And as a reward for your patience, we added a bonus tip. 7. Be Social! When people retweet you, do you thank them back? Remember all the …
Social Media Management: 8 Things Businesses Need to Know Part 1
One reason many businesses haven’t jumped on the SoMe bandwagon is social media management. Many are afraid that they won’t be able to control their online reputation. Or, they don’t have the bandwidth to manage and measure all the platforms necessary to draw potential prospects to their Website. For those businesses ready to make the …