We’re finishing up our discussion on keyword research and creating a plan that’s the foundation of website development. Trending & Cultural Interpretation Keyword Research also includes trending information. Building a site on a dying keyword or choosing keywords that have killer competitors makes no sense. By using an analytic approach, the research should cross-reference trending …
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Keyword Research: Bedrock vs Quicksand Part 1
Keyword research is a fundamental component of an integrated online presence. Without a strong SEO foundation, it’s like constructing a building on quicksand rather than anchoring it securely into bedrock. Most of our clients want to increase traffic driven to their website so they have a chance at online sales conversion. Low traffic volume means fewer …
Adwords Advice Accelerated
Adwords is an effective way to turn your online sales funnel on. Immediately. And you can measure it. But it’ll cost you. The dollars spent on Adwords depends upon your keyword competition and your budgetary limit. With Google’s recent changes in their Brand Activate Initiative and Active View, we wanted to share our thoughts on …
Link Building: An SEO Power Tool Part 4
In our continuing series on link building, we’re wrapping up common mistakes and sharing a recent live example. Need to catch up? No worries, Part 1 explains how it’s part of SEO ranking, Part 2 talks about managing links, Part 3 began our conversation on common mistakes. Good Quality Links But Worthless Anchor Texts You …
Link Building: An SEO Power Tool Part 3
Number 3 of a multi-part series about link building. Just tuning in? Then check out Part 1 to learn how link building is part of SEO ranking and Part 2 for tips in managing your website’s links. Now, let’s talk about common mistakes that will lose valuable SEO equity. Buying & Exchanging Links Are a …
Link Building: An SEO Power Tool Part 2
In Link Building Part 1 we explained what good link building is. Now, let’s move on to how to gather and manage your website’s links. Managing Your Link Building Efforts A backlink is another term for an incoming or inbound link. You — or your webmaster — will want to measure and manage your inbound …
Link Building: An SEO Power Tool Part 1
Link building can be an extraordinary SEO powerhouse. But many businesses don’t understand how to use it to their best advantage. In this multi-part series, we’ll explain: 1) how link building is a critical factor in SEO ranking, 2) what to look for in managing links and 3) common mistakes to avoid losing valuable SEO …
Google Plus Upgrade: Making It Your Own
Well, Google Plus isn’t even a year old and more than 170 million people have upgraded. The newest release to this social media jewel is all about making it your own. Those brilliant Googlers introduced a more functional and flexible version of G+ two days ago and here are the most notable changes: Google Plus …
Email Marketing to Teens
Email marketing to teens may not top your list for expanding your business. The stereotype is that teens and students are only texting or on Facebook, but in actuality email can be a great way to reach the youth market because 9 out of 10 teens have email and check it regularly. 2011 has proven …
SEO Penalty for Going Overboard
For us White Hat SEO Practioners, Matt Cutts‘ announcement about Google’s plan to launch a new over-optimization penalty was music to our ears. For our clients who do everything by the book, this is great news as they’ll have a better chance for ranking higher in Search Engine Results Pages (SERP), drive organic search traffic to their …