Design is a topic that everyone can have an opinion on. While you might not have everyone in the office giving you an opinion on how your website’s About Us page is worded, you can bet if you change the design of the page you’ll get a bunch of people telling you it looks “great” or “ugly”… So here are some common web design mistake we often see and how to avoid them.
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LinkedIn Personal Profile Checklist
LinkedIn can be a powerful tool for both your personal reputation and the reputation of the business you work for. Getting it right can lead to new business opportunities coming to you regularly and concurrently, getting it wrong can negatively impact how you are perceived. So here’s our checklist on how to make the perfect LinkedIn personal profile.
Moving Web Hosting Shouldn’t Hurt Your Ranking
Moving house is always stressful and moving website is no different. There are lots of things you have to consider if you’re changing your web hosting. But, if you do things the right way, one thing you shouldn’t have to worry about is your SEO.
Are There Website Design Best Practices?
In the world of content marketing ‘best practices’ are king. We’re as guilty of it as anyone. 7 Top Tips, 13 Best Kept Secrets. And on and on. There are lots of ways to write a best practices article because there’s an almost limitless list of best practices for anything, nothing more than website design. But are they really best practices?
How To Improve Your Blog (Without Better Writing)
Getting more out of your blog can be a difficult ask. Often blogging regularly is enough of a strain on resources that you don’t have time to take a step back and look at how your blog is doing, and if it is really engaging your readers. Well, here are some simple tips on how to get more from your blog without discussing the content itself.
Image Optimization – Ranking on Google Images
A Picture Says a Thousand Words Adding images to your website is important. It helps break up text, attracts a users attention, and can demonstrate something that words might not be able to do. But, when you’re putting images on your website, as with written content, you can’t just drop them in and forget about …
Remove or Improve – What to Do With Low-Quality Content?
The Unfinished Manuscript In an ideal world, all of the content on your website is going to be high quality, Pulitzer winning prose. However, in the real world, this might not be the case. You might have inherited a blog with poorly written content. Or a website with numerous pages that were written a long …
Google’s Slow Page Guide – Avoid Lazy Loading
Top of the Pops One of the few search engine ranking factors we can be sure of is page speed. The faster your page can load on desktop and mobile devices, the more likely it is that Google will rank the page well. But as websites are becoming more and more interactive, loaded with different …
How To Be A Perfect PPC Manager
Pay Per Click Looking after your own, or other peoples, PPC accounts can be a daunting prospect. You can see the money trickling out of the account every day, and if you’re not instantly seeing results it can be a scary thing. So what does it take to be a good PPC manager? Do you …
Comments on the SERP
Google’s Tweaks The search engine results page is constantly evolving and improving, with Google often AB testing new features and tools. For example, recently we’ve seen changes to meta descriptions and title tags stretch and then shrink back to normal size. The latest addition to Google’s SERP seem to be reviews for listings. The Naughty …