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A Guide To AI Content Marketing
AI is helpful, but it can’t do everything we humans can. For example, AI can’t write content as engaging and effective as content written by a human with real-world experience and knowledge. That’s why involving subject matter experts in content creation is important. AI-generated content can be a good starting point, but having human experts involved in the editing, reviewing, and fact-checking ensures your content is high-quality and credible.
Schema for Products
Schema is no longer experimental; it’s now mainstream. Learn how to add schema for products to gain more organic visibility and detailed information on a Search Engine Results Page. We’ll cover both WordPress plugins and a Google tool to add html code.
2022 Marketing Trends
2022 is a few days old. Many marketers are putting the finishing touches on this year’s marketing plans. Yet, if the last several years have taught us anything, marketers need to be flexible and nimble. To help you anticipate 2022’s marketing trends and changing buyer behaviors, we’ve summarized data from multiple research sources to help you plan, strategize, and thrive in the new year.
Maximize Your Google Business Profile (formerly Google My Business)
How To Get Found Formerly known as Google Places and Google My Business, Google Business Profile is an easy-to-use tool to manage your online presence across the Google ecosystem (e.g., Search, Maps). While it has evolved over the years with new features, it largely remains the same. Having a complete Google Business Profile helps your …
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What is Schema & How Does it Improve Your SEO
Schema Markup is a special code added to web pages that helps search engines understand what’s on the page, like key information about the content and how different parts are related. In turn, they can provide more meaningful search results for users, inviting them to explore a page displayed on SERP.
Schema for SEO
Schema.org is getting more SEO press now that we’re living in a post-Hummingbird algorithm world. So what exactly is schema.org and what does it have to do with SEO for real business? I’ll try not to geek out too much, and explain it in hands-on SEO terms. A Collaboration Project Schema.org is a collaboration project …
User Experience: Why is UX Important for Business?
How does it benefit businesses to consider the user experience? From a practical standpoint, business owners want their website to be their 24/7 sales force. It should quickly convey who they are, what they offer, why they are the best choice, and then inspire action.
When It’s Time to Hire a Digital Marketing Manager
For some site owners, managing their business relies solely on managing their website (e.g., tending their eCommerce product line). While others, their website is just one aspect. Regardless of the camp you’re in, hiring a digital marketing manager hinges on time and effort. If you’re spending too much time “in” the business rather than growing it, it’s probably past time to hire a dedicated web manager.
A Mobile Friendly Website is a Must
Some businesses are poo-pooing the need for a mobile friendly website thinking the trend hasn’t hit mainstream. Well, think again. ComScore, an agency specializing in mobile trends and consumer behavior, reported that the scales have tipped with smartphone penetration surpassing the 50% mark. It should be a wake-up call to businesses still saddled with a non-responsive website. The Mobile Trend …