A fundamental step in creating a successful digital marketing strategy is understanding the competitive landscape. There’s a new buzzword on the block… competitive intelligence. While not necessarily a new concept (born in 1970s), it’s gaining popularity in the C-Suite. March 27th will bring the Competitive Intelligence and Product summit to San Francisco. So we think it’s a good time to take a look at what Competitive Intelligence actually is.
Blog
You’re Not Showing Real Marketing ROI and This Is Why
In the February 2019 CMO Survey, 37% of marketing leaders ranked growth as their number one challenge. This challenge crosses company size, sector, and industry. With more and more pressure on marketers to prove return on investment, how can you be sure that your calculations are right?
How to manage your SEO Links like a Pro [Recommended Tools]
Link management continues to be a powerful SEO signal to search engines. In general, search engines like Google are secretive and stingy about the information they share with Webmasters. So how can you manage your SEO and link profile like a Pro? I’ll share the SEO link tools in my toolkit along with the strategies I use to manage and build SEO for our clients.
What is Target Impression Share?
Having spoken about AI earlier in the week, we’re back looking at the robots again today with Google Ads new smart bidding strategy. Google have been using AI to help their PPC customers get the best value for money, or performance, for some time now, so it’s an exciting time when they announce a new smart bidding strategy; target impression share.
Google Doesn’t Index Redirects
Sometimes you know something and it just slips out of your mind. You know you know it, you just lost it somewhere in the back of your memory. Well, this is the feeling we had this week when Google’s John Mueller reminded us about redirects and not-index pages.
7 Common Web Design Mistakes
Design is a topic that everyone can have an opinion on. While you might not have everyone in the office giving you an opinion on how your website’s About Us page is worded, you can bet if you change the design of the page you’ll get a bunch of people telling you it looks “great” or “ugly”… So here are some common web design mistake we often see and how to avoid them.
LinkedIn Personal Profile Checklist
LinkedIn can be a powerful tool for both your personal reputation and the reputation of the business you work for. Getting it right can lead to new business opportunities coming to you regularly and concurrently, getting it wrong can negatively impact how you are perceived. So here’s our checklist on how to make the perfect LinkedIn personal profile.
Moving Web Hosting Shouldn’t Hurt Your Ranking
Moving house is always stressful and moving website is no different. There are lots of things you have to consider if you’re changing your web hosting. But, if you do things the right way, one thing you shouldn’t have to worry about is your SEO.
Are There Website Design Best Practices?
In the world of content marketing ‘best practices’ are king. We’re as guilty of it as anyone. 7 Top Tips, 13 Best Kept Secrets. And on and on. There are lots of ways to write a best practices article because there’s an almost limitless list of best practices for anything, nothing more than website design. But are they really best practices?
How To Improve Your Blog (Without Better Writing)
Getting more out of your blog can be a difficult ask. Often blogging regularly is enough of a strain on resources that you don’t have time to take a step back and look at how your blog is doing, and if it is really engaging your readers. Well, here are some simple tips on how to get more from your blog without discussing the content itself.