Low Hanging SEO Fruit Link building is an integral part of SEO. However, it’s a long-term strategy. Even so, there may be some low hanging fruit in the form of citations. In this post I’ll explain what a citation is and how to convert them into valuable links. A Citation Is… A mention of your …
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Made With Code Project
Did you know that only 20% of software developers are women? Or .4% of girls are majoring in Computer Science!? In an effort to turnaround these paltry statistics, Google launched the Made With Code project. Learn what it is and why it’s inspiring young women to shape tomorrow’s technology trends.
HTTP/2 Release Notes
It looks like HTTP (Hypertext Transfer Protocol) is getting a major upgrade. The chair of the Internet Engineering Task Force (IETF) HTTP Working Group announced that a standard has been completed and it’s about to go through the editorial process before it’s officially published. In this post I’ll explain what the HTTP/2 news means to website performance in as few geeky terms as possible.
Reintroducing Search Console in Google Analytics
In a recent announcement that Search Console will be more deeply integrated with Analytics is great news for marketers and business owners who use data to optimize their website in order to improve its performance.
Make Money, Don’t Lose Money, with AdWords
2-Day Hands-On Workshop It easy to advertise your business with AdWords. Unfortunately, we’ve found that many advertisers lose money rather than make it. Google makes it easy to set up online ads. But if you don’t know the ropes, it’s also easy to burn through your budget without results. Let’s review what we’ll cover in our …
Key to Online Conversion: The Buying Cycle
Visitors > Conversions Lead generation and online conversions are the lifeblood of a website. But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle. Essentially though, all explanations contain …
Call to Action Tips
Motivating Your Reader This post was updated on 11/2/19. Whether you place it at the end of your content and string it in lights or embed it more subtlety on your page, everything you do online should include a call to action. That means you strategically lead your visitors to do anything from continue reading …
How to Fix 404 Crawl Errors
If you have ever migrated a WordPress website from one server to another, there’s a chance that you checked your inbox a week or two later and found an email from the Search Console team warning you about an increase in 404 error pages. When you migrate a website it’s important to ensure that all of your old links still work. You don’t want a customer, or someone who has visited your site before, thinking your site has disappeared if they follow a link they used to use. The same principal can also damage your SEO, losing hard won equity for pages that are getting good organic search visibility.
Questions for Persona Research
Buyer personas have many uses. Writing content that resonates is an easy one that comes to mind. Reallocating your AdWords budget is another. If you’re interviewing actual customers, then you want a concise list of questions for your persona research.
How to Get Leads From Your Affiliate Program
One of the best ways to get customers it through a personal recommendation, but setting up a system that can generate regular referrals can be difficult, so one way to simulate this type of situation is by building a community of affiliates that will help promote your business, and, hopefully, send customers your way.