Adding Dynamic Content via Screen-casting If you’ve been working on content marketing for a while, adding unique and engaging blog posts to your website can become a dreaded chore. How many different ways can you say what your business offers? God forbid you post duplicate content, as big brother Google is watching. So what are …
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Hiring a Ghostwriter for Blogging
Tips For Finding a Perfect Match “I don’t have time to blog” is a common complaint we hear from clients and prospects alike. In the SEO world, fresh content is king. Without it rankings suffer. But what if writing is just not your thing? The good news is that you can hire a ghostwriter to keep you on …
Google Apps: Free No More
Last week the Mountain View giant notified their Google Apps users and resellers that the free version of Google Apps was eliminated. If you’re already on the free bandwagon, don’t worry you’re golden. The change affects only those who sign up after December 7. As a Google Apps reseller, we think it’s still a very affordable …
Anticipating the WordPress 3.5 Release
Just in time for the holidays, WordPress.org is getting ready to deliver WordPress 3.5. It’s not quite bug-free (about 12 or so issues remain to be fixed), but it is available for download. Beware, it’s not ready for live sites yet. It’s meant for developers and development servers only as it’s in test mode. They …
Content Marketing Writer’s Block
Ways to Overcome it Content marketing is the fuel that feeds your SEO engine. But what happens if you run out of gas, metaphorically speaking? Talk to any writer or blogger. If they’re honest, they’ll readily admit to experiencing writer’s block. Getting stuck — whether on the digital or paper page — is an all too common occurrence. …
Online Marketing: Your Website
Online Marketing Crown Jewel Effective online marketing requires juggling many components these days. How much is too much? Is it all really necessary? Well, the answer is “it depends.” It depends upon your business and where you customers and prospects hang out. We think of websites as a crown jewel, and everything else is complementary. Here are four reasons …
A Mobile Friendly Website is a Must
Some businesses are poo-pooing the need for a mobile friendly website thinking the trend hasn’t hit mainstream. Well, think again. ComScore, an agency specializing in mobile trends and consumer behavior, reported that the scales have tipped with smartphone penetration surpassing the 50% mark. It should be a wake-up call to businesses still saddled with a non-responsive website. The Mobile Trend …
Google Plus Stats & Infographic
There are some doubters that Google Plus will ever become a major player in the social network arena. According to BGR, Google Plus now has 400 million users, 100 million of them active. We think once folks get more comfortable with its features (like Hangouts, Circles, and the +1 Button), the percentage of active users will …
Content Marketing Readability Scoring
One important aspect of content marketing is readability. Killer content is great. Yet, if it’s written in a way that’s too difficult or too simplistic, you can lose your audience. There are readability scores that can help determine if your webpages or blog posts need to be rewritten. We use two tools to help cross-check readability as …
GA Enhanced Link Attribution
Enhanced link attribution was announced last week for Google Analytics. Since links can dramatically affect SEO ratings, I thought it was important to hit the highlights. But first, let me explain the issues this update solves. Before In-Page Analytics only showed clickthrough info by URL, meaning it didn’t show the actual link on the page. This was …