If you’ve worked in digital marketing, or social media, for any length of time you’ve probably been asked to help curate content to share on a company’s social media platform. Running an effective Facebook, or Twitter account isn’t all about creating your own top class content, but it’s also about finding other voices you think your customers will appreciate and sharing them too. But, thinking of what else to share can sometimes be pretty tough, so LinkedIn have come up with an idea, that might solve the problem.
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Tracking Events on Google Analytics
Not sure if you’re business networking efforts are actually fruitful? Or, want to see if your outbound sales’ efforts are impacting your online sales funnel? Well, there’s a way to track events to your online stats via Google Analytics Annotations. Annotations are a way to chronicle activities like trade shows, new product launches, a video …
Link Analysis Best Practices
If you’re reading this article, you are probably aware of how powerful — and dangerous — links can be to SEO. Penguin 3.0, released in December 2014, was the latest algorithm change affecting inbound links for those websites not adhering to quality guidelines. Not sure if your link profile is helping or hurting you? A link analysis is an excellent place to start. I’ll share my best tips on what should be included in a link analysis project.
Remarketing: Google Analytics & PPC
What is Google Analytics remarketing? It’s a fancy term for selling to prospects who showed an interest in a particular product or service. In a nutshell, they’ve gone from a faceless suspect to a potential prospect as they are exhibiting buying behaviors. On average 96% of website visitors leave without taking the next step (e.g., filling out …
Twitter Followers: Auto Follow a No-No
Twitter Changes The Rules Getting Twitter followers is tricky. One popular strategy to increase social media reach and influence was to automatically follow new Twitter followers to can strike up a conversation. However, that practice via a third-party app has now been disallowed. On July 3 Twitter announced changes to their “Developer Rules of the Road” and …
Online Marketing Transparency
Success Ingredient in Client-Agency Relationships Our tagline is “Where Visibility & Transparency Connect.” We distilled our philosophy into these five words. We did it not to have a clever slogan for an elevator pitch. We did it because we saw a lot of online marketing agencies use black boxes to perform services like White Hat SEO, …
Yahoo Secure Search Explained
More Not Provided Data in Analytics It was just a matter of time when other search engines followed Google’s lead about “not provided” data in Analytics. Yahoo Secure Search launched in January. I’ll explain what the switch means for consumers and online marketers. What is Yahoo Secure Search? Yahoo Secure Search refers to the data …
Google I/O 2014 Lottery
Tickets to My Favorite Geek Fest To my fellow Google Geeks… the Google I/O 2014 registration lottery starts on April 15th! If you’ve ever tried to register for this amazing conference, you know how difficult it is to nab a ticket. Tickets sell out in literally less than 10 minutes. Last year, despite my best …
Page Analytics Extension
Chrome’s Cool Tool If you love Google Analytics, you’ll most likely love the new Page Analytics extension. In this post I’ll give you a quick recap of this new cool analytics tool you can attach to Chrome and how you’d use it. First, You Need… For those new to analytics, there are few things you’ll …
Russian Password Hack
Big Business on the Black Market The Russian password hack has made big headlines of late. In this post I’ll share some of the statistics… but more importantly what you can do to protect yourself and your business’ WordPress website from joining the very long list of victims. Russian Password Hack Stats According to Hold Security …