Screaming Frog is one of our favorite tools when it comes to carrying out an SEO audit on a website, or if we’re looking to check on how a site’s content is performing. So, when we saw that it’s just got better, we were very excited.
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The Ultimate Guide to Google Ad Extensions – Sitelinks
Winning in paid search requires a tight relationship between your ad copy, ad extensions and landing page. Google Ads typically directs people from the search engine results page (SERP) to a designated landing page. But what if you want to send people somewhere else on your site? Or you want to add more than one option? Then you need to set up sitelinks.
Writing Web Content
Creativity on Demand If you’re responsible for writing web content, you’ve no doubt stared at a blank page… stuck with writer’s block. In this post I’ll share a few words of wisdom that I’ve learned over the years. These tips were shaped by consistently writing for a thrice-weekly blog as well as for on-demand client content. Advice for Writing Web …
When Is Content Considered Thin?
There’s a saying… you can’t be too rich or too thin. Well, when it comes to content it can be too thin, according to Google quality guidelines. Is there a magic number to not be considered thin content?
Are PDFs Mobile Friendly?
Making sure your content marketing is friendly for the small screen is now an essential element. For those businesses who use pdfs to share details like product specifications, you should be asking “are pdfs mobile friendly?” In this post, we’ll answer that question plus cover some tips to ensure that what you share is ready (and appropriate) for mobile users.
Dealing With Negative Reviews
In many ways, the Internet has been an equalizer for businesses. It has allowed one person’s voice to be heard and shared around the world. If you stay at a hotel and your bed has bedbugs, you can publish a bad review on TripAdvisor in 10 minutes. On the positive side, immediate feedback helps keep companies honest, encouraging them to provide efficient and quality services.
New Year’s Resolution: Guide to Website Goals
2012 has been officially rung in, and our thoughts turn to New Year’s resolutions. As you set your business’ website goals for the next twelve months, have you thought about what you want your site to specifically accomplish? We think of an online presence as a 24/7 salesperson. Like any other employee, you need to set …
What is a WordPress Pingback?
WordPress Pingbacks, Notifications & Other Stuff If you’re blogging regularly with WordPress, you’ve probably seen a pingback. In this post I’ll explain what it is, explore any White Hat SEO (search engine optimization) implications, and strategies to manage them. A WordPress pingback is a type of comment. It’s created when a link is made from another …
WordPress 4.0 Release
WordPress 4.0 Beta is now available for testing. The release date for a non-beta version is anticipated for sometime this week. In this post I’ll highlight some upcoming features and why it’s an exciting event. Beta 1 Available for Testing For those who love to try out new software, then WordPress 4.0 Beta 1 is for …
WordPress.com and Google Apps
Many Functions, One Dashboard WordPress.com and Google Apps have teamed up. That’s good news for those micro-businesses who don’t already have a website on WordPress. It’s a way to manage a business from one dashboard. Yet, there are trade-offs to consider. What WordPress.com Hosting Means First, let’s explain the difference between using WordPress.com and self hosting. …