Keeping Pace Executing a content strategy can feel like an ever-increasing treadmill. Google demands fresh, relevant content for organic search rankings. Given this environment, is content marketing sustainability realistic? Especially for small to medium-sized businesses? An Artificial Demand? If a business wants to increase organic visibility there are really only two ways of doing it: quality content …
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HTTPS Indexing Default
Google’s systems prefer to show users HTTPS pages in search results. It decreases the risk of a visitor making themselves vulnerable to content injection attacks and other sketchy problems with unsecured websites. OK, so your website is supposed to be rewarded in search if you go the extra step in website security.
7 Key Phases of Website Development
What are the key phases of website development? Knowing these will help to ensure your website represents your company’s value, it’s infrastructure supports your business goals, and it’s designed to attract new clients. Even if you aren’t building a website yourself, it helps to understand the phases of website development when working with a designer or developer.
WordPress Website Accessibility
When you’re designing a website there are a lot of different questions you have to ask yourself about your customers. Everything from what colour it should be to where your call to action buttons should go to generate the most revenue. Working out the answers to these questions is tough for every business. So if your business wants to make their site friendly to people with disabilities it might look like you are adding an extra level of complication by considering Wordpress website accessibility.
3 Things That Might Overtake Link Building
SEO is constantly evolving and there are few parts of SEO as important as link building. If you’re building links in the right way they can provide a solid SEO foundation from which you can increase your website traffic.
A good link profile helps to establish your authority online, giving the SEO crawlers enough content to prove confirm your legitimacy, as well as helping out your readers. Inbound links are slightly different, but again if you are building solid relationships and creating quality content you should start to build a high authority domain.
What is Content Ideation?
With more emphasis on content marketing, new terms are emerging. Content ideation is getting more attention. In this post I’ll explain what it is, how it fits into content marketing activities and some best practices to organizing your ideas.
Asking the Right SEO Questions
To Hire an Ethical White Hat SEO Agency What SEO questions should you ask when looking for an online marketing agency? If you’re looking for an SEO partner, it’s important to find one that is knowledgeable about the technical aspects of getting online visibility. It’s equally important to uncover business values as well as their ability to …
Interviewing An SEO Company
Finding the right White Hat SEO company for your business can be challenging. The digital marketing industry is entrenched in jargon, making it difficult for marketers to decipher what’s real, what’s realistic and what’s hype. We talk a lot about White Hat SEO and why we think it’s the only sustainable organic search approach for businesses. Since …
Customer Loyalty in the Digital Age
From Buyer Beware to Seller Beware Ten years ago how customers researched and purchased goods looked very different. Typically brands controlled the information and steps within the sales process. Many companies also relied upon brand loyalty that fueled repeat purchases. Now, with the proliferation of smartphones, ease of online search, and changing consumer attitudes, the …
Website Privacy Policy Advice
Unweaving A Tangle of Legalese Is your website privacy policy up to date? If you’re using any kind of analytics — like Google Analytics — or specialty software on your website, then you must post a policy. With privacy issues making headlines and consumers feeling paranoid, you want to make sure your business is covered. Privacy …