Whether it’s for your business or a school report, it’s important to know how to choose great photos. Always start with a group of options and narrow it down. Of course, there are the easy ways to sort through bad pictures, eliminate those with unintentional fuzziness, distracting clutter, and crooked lines. Pay close attention to the …
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Client Testimonials: What Makes Them So Powerful?
It’s a given that client testimonials are powerful in the sales process. Who have you done work for? What problems did you resolve? What kind of results did you achieve? That’s why recommendations, online reviews and case studies are necessary on websites and marketing materials. During the decision-making process, we want to hear real stories …
WordPress and SEO (.com or .org)
WordPress and SEO can be a confusing combo, especially if you don’t understand the difference between WP.com and WordPress.org. When creating a website (or a blog), your WP platform is a critical piece of the puzzle. As an analogy, it’s like leasing a car versus buying one. They each have their pluses and minuses. Choosing …
Website Page Speed & SEO
If you’re concentrating on building SEO rankings then you need to pay attention to website page speed. It matters more than you think… and will continue to increase in importance. Google just announced they transitioned mod_pagespeed out of beta. In Google’s quest to make the web faster, they’ve been working on improving this open-source Apache …
A Mobile Friendly Website is a Must
Some businesses are poo-pooing the need for a mobile friendly website thinking the trend hasn’t hit mainstream. Well, think again. ComScore, an agency specializing in mobile trends and consumer behavior, reported that the scales have tipped with smartphone penetration surpassing the 50% mark. It should be a wake-up call to businesses still saddled with a non-responsive website. The Mobile Trend …
7 Marketing Budget Tips
Guide to Setting Realistic Spending Targets Developing an online marketing strategy and sensible marketing budget is important regardless of business size. Word of mouth can only do so much. The greatest product in the world will fail if nobody knows that it exists. But how do you set a realistic marketing budget so you’re able …
Does Hummingbird Affect Links?
Some Say Yes, Some Say Dunno The dust is still settling on the major algorithm change called Hummingbird. In our business circles, everyone is talking about it. The SEO world is sifting through the data and rubble of dropped rankings. In this post we’ll share some wisdom that’s been shared within the SEO community. More …
Landing Page Tips
Having your website’s landing pages convert is critical. If they don’t, you’re wasting hard dollars on AdWords and missing real opportunities in organic search. In this post, I’ll explain the elements of a landing page and tips to improve performance. Landing Page Definition A landing page is simply the first page a visitor sees on your …
Content Marketing ROI
Ways to Demonstrate Value to Leadership Typically leadership wants to know content marketing ROI as part of its investment of resources. Before you screenshot the latest Analytics report, think about your audience. A group of executives or managers isn’t likely to be impressed with a day-by-day blow of site traffic or your epic story about …
Link Sculpting, What It Is and Isn’t.
Beware of Advanced Technique Link sculpting officially died in 2009 (according to Search Engine Land). Yet it’s an advanced White Hat SEO technique that some less-than-White-Hatters still use today. In this post I’ll explain what link sculpting is, why you should avoid it, and tips for building a better long-term strategy. What Exactly is Link Sculpting? Link Sculpting …