Robots Taking Over Earlier in the year we wrote about how Google has started to change and switch out meta descriptions for text at the top of the page if their bots think that it will perform better in the search engine results page. So why are Google rewriting page titles? Artificial Intelligence Over the last …
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Google, Censorship and China
Opinions Censorship and media influence has been a big issue in the US since the last election. We’ve written about the concept of fake news in the past and the need for someone to take responsibility for attempting to report the news impartially, and how, at the moment, that role is being filled by companies …
Google Not Crawling Hidden Content?
Hidden Content Until recently the SEO community had thought that Google was crawling all parts of your website. But, it seems that might not be the case. The general assumption was that Google would read all text on a page, even if it was hidden by an aspect of the page’s design. So, if you …
Customer Reviews For B2B
Five Stars Customer reviews are an are part of building your business online reputation. When you first find a company online you often won’t know anything about them, and reviews from Google, Facebook, or third-party websites can be a good way to get an idea of what to expect. However, customer reviews have long been …
Why is Google Chrome Hiding WWW?
I’m Just Browsing If you’re part of the 45% of people browsing the web using Google Chrome, then you might be interested to know that Google will soon start displaying the www. at the start of web addresses again. Temporarily at least. But why was it hidden in the first place? World Wide Web If …
Multi-Language Sites and SEO
Rosetta Stone America has always been a melting pot of cultures and different nationalities and with the internet and reduced transportation costs, the world has become smaller. Because of this, you might be considering offering your website in multiple different languages. So, if you’re thinking of adding a Spanish, or Chinese, version of your site, …
AdWords Becomes Ads and Goodbye to the Old Interface
Goodbye and Goodnight The day has finally (almost) come, Google will be turning off their old AdWords interface on October the 4th. If you haven’t already turned over to the new layout, you’ve only got one more week to reminisce with the old format. Google Ads As well as big changes to the interface and …
SEO Ranking In Multiple Languages
Esperanto SEO The more people understand SEO, the more difficult competition there is. While 10 years ago having some focused keywords might have been enough to drag your page to the top of Google’s first page, now you need optimized pages, a good mobile site, quick page loading times and much more. So, you should …
The Changing Face of Online Video
Lights, Camera, Action! As consumers are becoming lazier video is becoming more popular as a quick content method. With attention spans on a downward spiral, the need to grab someone’s attention is becoming more and more urgent. Because of this many companies are turning towards video. A well placed auto-playing video can pull a user …
What is Adaptive Content?
Responsive Meets All Channels We’ve written about the importance of responsive design as a top trend. Now there’s a new content marketing term that brings it all together. Read on to learn about adaptive content and the omnichannel experience. Omni-Channel Chatter At the core of the adaptive content, the concept is that you should be “omnichannel.” …