Decisions Made with Data.
There’s a saying in traditional marketing: “We know that half of my marketing works; we just don’t know which half.” Fortunately SEO and Search Engine Marketing (SEM also known as AdWords or Pay-Per-Click) offers better data. In this post I’ll share what it is as well as our best call tracking tips so you know which marketing dollars are earning their keep.
Call Tracking Tips for SEO & SEM (Without Using Paid Tools)Read More
There’s a saying… you can’t be too rich or too thin. Well, when it comes to content it can be too thin, according to Google quality guidelines. Is there a magic number to not be considered thin content?
Making sure your content marketing is friendly for the small screen is now an essential element. For those businesses who use pdfs to share details like product specifications, you should be asking “are pdfs mobile friendly?” In this post, we’ll answer that question plus cover some tips to ensure that what you share is ready (and appropriate) for mobile users.
Landing pages should do more than support a marketing campaign. For B2B marketing leaders, the real goal is to turn the right traffic into qualified leads through clear offers, stronger message alignment, trust signals, and a smarter path to conversion.
Visitors > Conversions Lead generation and online conversions are the lifeblood of a website. But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle. Essentially though, all explanations contain …
Buyer personas have many uses. Writing content that resonates is an easy one that comes to mind. Reallocating your AdWords budget is another. If you’re interviewing actual customers, then you want a concise list of questions for your persona research.
