Following on from our recent blog post on gated content, today we’re going to look at the types of downloadable content you might want to put behind a gate.
Blog
Will Demographic Targeting Help Your Google Ads?
In 2019 the amount of data available to marketers on their customers is higher than ever. Which, in theory at least, should make targeting easier than ever. Tools like Google Ads and Facebook’s audiences tool are at the cutting edge of this, pushing how we can leverage collected data to speak with our customers. But what about more time tested targeting tactics like demographics?
Digital Marketing Trends in 2025
What digital marketing trends should B2B teams focus on in 2025? This post cuts through the noise with practical insights on AI, analytics, buyer behavior, and more — so you can spend less time chasing trends and more time getting results.
WordPress.com for Business
When Not Hosting Your Website Makes Sense As you probably know, we love WordPress. We love self-hosted (WordPress.org) websites. Yet, there are some circumstances when using WordPress.com to host a business website makes sense. 1. No Fuss, No Muss If your business is just getting off the ground, you might have the time, patience or …
WordPress Twenty Fourteen Available
Last week WordPress Twenty Fourteen was released. For those of us in the WP community, the event was noteworthy for several reasons. If you’re new to WordPress… welcome to a wonderful world. In this post I’ll explain why the double release of a new theme and version 3.8 is a reason to celebrate. Parker: Version 3.8 …
Content Syndication, Distribution, & Contribution
In Google’s eyes, content syndication and distribution are legal; however, large-scale publishing, duplicating content, and cannibalization are grounds for penalties.
How Topic Clusters Work
Learn how topic clusters website’s structure and boost SEO performance. This guide explains how to build pillar pages, connect supporting content, and improve your authority in the eyes of Google, one cluster at a time.
Blog Marketing: 10 Sources for Inspiration
All too often when we work with clients on a blog marketing strategy, we get these questions: What should we write about? Where do you go for inspiration? As any writer knows, getting stuck comes with the territory. Here are a few of my favorite sources for inspiration when looking for blog marketing ideas or snippets …
Content Marketing Types
What digital marketing trends should B2B teams focus on in 2025? This post cuts through the noise with practical insights on AI, analytics, buyer behavior, and more — so you can spend less time chasing trends and more time getting results.
Long Form Content
On average, B2B buyers consume 13 content pieces before making a purchase decision. Long-form content delivers that. When done well, it fuels search visibility, supports lead nurture, and positions your brand as a credible partner — not just another vendor. And strategy matters. This post breaks down the long-form content approaches that still work — and how to make them pay off.