Say Goodbye to Converted Clicks. Say Hello to Conversions

Updated March 3, 2025

Meet the New Boss. Same as the Old Boss.

If you’re an AdWords user you might have noticed that the little alarm bell in the top right-hand corner of your AdWords interface has been ringing recently. One of the messages tells you that Converted Clicks are going to be replaced by Conversions. Google are phasing out the old Converted Clicks metric as they no longer feel it is needed and think that Conversions does everything that Converted Clicks used to do. Let’s look at what you should review before Google turns it off in September.

Do You Need To Care?

There are some things you need to check before Google hit’s the off switch. You need to make sure in your account or your analytics is changed without you noticing.

1. Make sure the conversion metric is showing as one of your columns. It’s pretty obvious, but if you used to look at converted clicks, that column will disappear, and you’ll need to replace it.

2. If you use Converted Clicks as part of a targeted CPA campaign or an enhanced CPC campaign, you will need to make sure that AdWords has ‘migrated’ them properly.

3. Lastly, if you run any reports or have any SQL that automatically pulls information from your AdWords account, check that the data isn’t pulling Converted Clicks. If it is, then switch it over to Conversions.

No More Converted Clicks

If you have been using your AdWords account, you’ll have noticed a number of upgrades recently. With extended ad texts, the imminent death of Converted Clicks, and a new interface on the way, it seems that 2016 is going to be a big year for Google’s money maker. What do you think of all these changes to AdWords?