• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Spectrum Group Online

Decisions Made with Data.

  • What We Do
    • What We Do
    • SEO
      • White Hat SEO
      • Local SEO
      • Schema for Advanced SEO
      • Website SEO Audit
      • Link Building
      • Penalty Recovery
    • Google Analytics
    • Pay Per Click
    • Content Marketing
    • Social Media
    • WordPress Websites
  • Pricing
  • Case Studies
    • Our Case Studies
    • Testimonials
  • About
    • About Spectrum
    • Who we are
    • Certifications
    • Tools We Use
    • Glossary of Digital Marketing Terms
  • Contact Us
  • Blog
  • What We Do
    • What We Do
    • SEO
      • White Hat SEO
      • Local SEO
      • Schema for Advanced SEO
      • Website SEO Audit
      • Link Building
      • Penalty Recovery
    • Google Analytics
    • Pay Per Click
    • Content Marketing
    • Social Media
    • WordPress Websites
  • Pricing
  • Case Studies
    • Our Case Studies
    • Testimonials
  • About
    • About Spectrum
    • Who we are
    • Certifications
    • Tools We Use
    • Glossary of Digital Marketing Terms
  • Contact Us
  • Blog
You are here: Home / Protected: Landing Pages / Google Ads eBook

Google Ads eBook

Download Google Ads E-Book

Download the eBook Now!

Name(Required)
Privacy(Required)
This field is for validation purposes and should be left unchanged.

Effectively Manage Your Google Ads Resources

Google Ads eBook cover

Are you managing an agency or team member who is running your Google Ads campaigns? This eBook is specifically created to help CEOs, CMOs, and marketing managers. It goes into detail on how to best manage your PPC resources.

In this eBook, you’ll:

  • Learn the different types of Google Ads
  • Know how paid ads support your SEO strategies
  • Understand the risks & benefits of paid ads
  • Translate business goals & conversion targets into campaign metrics
  • Ideas on how to create a shared & dynamic dashboard
  • Determine what expectations to set on your Google Ads manager

What’s Inside

Here’s an excerpt from the Google Ads eBook:

Like any marketing strategy, there are associated benefits and risks. 

  • Ads typically appear above organic listings as soon as you begin your ad campaigns so you don’t have to wait for visibility on desired keywords/search terms.
  • Real-time auction data is available in the Google Ads software interface. This data can provide strategic intel like keyword search volume, how your ad campaigns rank against competitors, and available market share. 
  • Faster split testing (A/B testing) to find winning combinations that can be applied to other campaigns as well as your SEO strategies.
  • Fine-tune your target audience as the Google Ads interface has settings to narrow your focus based on geography, demographics, interests, etc. 

Want Help Now?

Need a one-on-one meeting to discuss your Google Ads account? Contact us now. Get started with a free 30-minute consultation.

Footer

Spectrum Group Online

About Us
Certifications
Contact Us

[email protected]
(408) 675-0330
San Jose, CA 95129

Founded by Massimo Paolini and Alyson Harrold in 2011

Stay On Top Of Your Game

Digital Marketing never stands still. Keep up with the latest online marketing trends, sign up for our monthly newsletter. We promise no SPAM and no sales pitches.

Privacy*
Privacy
This field is for validation purposes and should be left unchanged.

Twitter LinkedIn Facebook Instagram YouTube

Copyright © 2023 Spectrum Group Online, LLC | All rights reserved | Privacy Policy | Glossary of Digital Marketing Terms | Site Map

Tell us about yourself.

Step 1 of 3

33%
Which option best describes you?(Required)
How many full-time employees does your company have?(Required)
What is your company's annual revenue?(Required)
This field is for validation purposes and should be left unchanged.