Decisions Made with Data.

You are here: Home / Sales / Mobile Shopping Holiday Stats

Mobile Shopping Holiday Stats

//  by //  Leave a Comment

Last Updated on August 5, 2020

Santas-for-Sale

2013 Trends & Implications

Mobile shopping trends are definitely on the upswing. Three weeks ago Holiday shopping officially started. PayPal and IBM already released 2013 data for Black Friday and Cyber Monday. We’ll look at these trends and explore why local businesses should take notice.

Click for a free 30-minute consultation »

Year Over Year Increase

PayPal saw a 99.2% increase of consumers shopping via their mobile device. They compared Black Friday 2013 to 2012 numbers. They also saw a global mobile total payments volume (TPV) for Black Friday increase of 121%.

IBM released their Digital Analytics Benchmark study. It too found a sharp uptick in mobile shopping. They reported:

  • Mobile traffic grew to 39.7% of all online traffic for Black Friday. This represents an increase from 2012′ 21.8% — a whopping 43% year-over-year boost. With electronic gadgets like smartphones, iPads, Nexus tablets and Amazon Kindle Fire book readers under the Christmas tree, these numbers are expected to continue to grow.
  • Smartphones edged out tablets slightly for their share of online site traffic (24.9% vs. 14.2%). Yet tablets had a higher conversion rate (4.25% vs. 1.4%).
  • The average sale on both smartphones and tablets were well over $100.

Mobile Shopping Lessons

  1. christmas-in-augustMobile shopping means more pressure for a mobile responsive website. If you have a different site for mobile traffic rather than an integrated with your main site, you are essentially maintaining two websites. You want the user experience (and their path through your sales funnel) to be seamless.
  2. It isn’t uncommon for searches (and purchases) for the same product or service to be completed across multiple devices. Understanding how your audience accesses your website and making it easy for them to navigate directly to what they are seeking will boost your sales.
  3. Clear call to action on each web page that’s appropriate to where they are in the sales funnel. If your audience is doing general research, a white paper on comparing features might be the right next step. If they are evaluating product features, a “Buy Now” is the obvious choice.

My advice? Get intimate for your Google Analytics data. It holds the keys to your online marketing kingdom. If you’re not comfortable extracting the information and insights, then hire an expert. We routinely pull together reporting dashboards so management gets the data they need to make strategic business decisions.

What piece of mobile shopping data would help your website and business exceed its sales goals?

About Alyson Harrold

Alyson is Co-CEO and Chief Storyteller. Prior to forming the agency, her career spanned media (NBC-TV affiliates and city magazine, international ad agency) and positions like C-Suite financial services marketer and digital marketing consultant. Alyson learned how the right medium with the right message can attract the right audience. With her team, Alyson helps brands have meaningful customer interactions. Now she teaches those lessons—among others—as a UC Berkeley Extension instructor in her SEO and Digital Marketing courses since 2014. Alyson shares her knowledge as a speaker at preeminent digital marketing conferences around the country like Digital Growth Unleashed and more.

Betty Kaufman
Betty Kaufman
2020-12-27
I have nothing but great things to say about the team at The Spectrum Group Online. For years, they've been managing my website, making sure it's up to date and that there are no issues. In the last 4 months, they've been running Facebook ads for me, and I'm thrilled with the results. Great ads. Tons of leads. A steady effort to improve the leads. Very responsive. If you want to be seen on social media, you should definitely talk to The Spectrum Group Online.
Vanessa Contreras
Vanessa Contreras
2020-04-13
I appreciate Spectrum’s data-based approach to digital marketing. They created a dashboard specific to the data points most important to our multi-location retail business. Even more importantly, they educated us and delivered insights that fed our digital marketing and e-commerce strategies.
Alison Salisbury
Alison Salisbury
2019-10-17
Spectrum has been managing my website for years. Technology and web security changes often, making it hard for a small business to keep up. I never worry because the Spectrum team takes care of the critical details. I particularly appreciate they proactively keep my website safe and secure. Peace of mind and great customer service. That's why I can highly recommend them!
Mark Feldstein
Mark Feldstein
2018-05-09
Our business grew, greatly due to the efforts of the Spectrum team. They are a focused company with great experience and plenty of talent to support their process. Jen Currier, in particular, is an excellent PM, who helped us every step of the way. They helped us re-design our website from the ground up and used tools such as Keyword Research and Heatmaps to help drive leads to our company. We had the best year in the history of our company, in part due to Spectrum's efforts. I do not hesitate to highly recommend them.
SantaCruz NonForceChiropractors
SantaCruz NonForceChiropractors
2017-07-14
Massimo and The Spectrum Group Online have been very effective at sending quality traffic to our website and generating phone calls for appointments. Massimo has always been professional, responsive, and ready to make useful suggestions as well as explain the many ins and outs of search advertising. I highly recommend him to any business wishing to use a skilled and professional search marketing expert to increase their leads and grow their revenues.
Google rating score: 5 of 5,
based on 6 reviews.

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *