We’ve talked about this topic on our blog: mobile and SEO. Since Google officially notified Webmasters on February 26, it’s worth repeating. This mobile ranking news has significant SEO ramifications for non-responsive websites.
A Suggestion Is Now a Warning
Over the last year or so Google has hinted that mobile-friendly websites would fare better in search. They issued suggestions to Webmasters on a number of occasions. Now, warnings are issued. Not sure if your website is an offender? Look in Google Webmaster Tools under “Site Messages.”
Mobile Ranking Is Official
According to the February 26 announcement, the official mobile ranking changes will start on April 21. Here is Google’s official statement:
… expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
It doesn’t get any clearer: mobile SEO is now mainstream.
Guide for Mobile-Friendly Websites & Usability Testing
In typical Google fashion, they already have a developers guide available. Within the guide, you can:
- Test a web page to see if it’s mobile friendly
- Review third-party software to adjust your website software
- Find technical details
- Read a Mobile SEO guide
- Get advice on working a developer
WordPress Mobile-Responsive Themes
Have you determined that your current website platform will be difficult/expense to upgrade? WordPress offers many responsive options that will meet the upcoming mobile ranking changes. WordPress now offers sophisticated designs and robust functionality. It’s not just a blogging platform. It also allows you to integrate your website with your blog so you don’t dilute your SEO.
Need More Convincing?
Some businesses may think that their sales cycle isn’t affected by mobile searches. While you may be right, that trend is quickly shifting across all industries. The impact of smartphones and tablets on business-related use in exponentially rising. If you don’t already have a mobile-responsive site, I suspect you’re already feeling the effects. At the very least, keep an eye on your mobile statistics in Google Analytics.
So, are you ready for April 21?! If not, give us a call. We can create a WordPress website in time to capitalize on the newest mobile ranking signals.
How can we help?
Launching a website and need help with design? Or, are you tweaking your landing pages to improve sales conversion?
We are the spectrum group online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.
photo credit: 00はがはがはが